The Army has a lot of stuff to move. Amazon moves a lot of stuff.
Nearly everyone knows who Amazon founder Jeff Bezos is. Less well known is the other Jeff—Jeffrey A. Wilke, senior vice president of the consumer business at Amazon.com Inc. Having joined Amazon in 1999, Wilke has been in a leadership position at the company from the time it was a small startup to the present day, when it is the top U.S. company in e-commerce and one of the world’s largest retailers, with more than $60 billion in sales per year. But Amazon also provides a host of online services, including Web hosting, cloud storage, and music and video streaming.
Wilke’s background in chemical engineering—with a bachelor’s in the subject from Princeton University and a master’s in chemical engineering as well as an MBA from the Massachusetts Institute of Technology—might not seem the most natural fit for consumer retail, but then Amazon.com is not your ordinary retailer. Indeed, Wilke started his career writing software at what is now Accenture PLC, but came to Amazon from AlliedSignal (now Honeywell International Inc.), where he was vice president and general manager for pharmaceutical fine chemicals. He had spent the previous five years in operations and management in the chemical, polymer and electronics industries.
“We’ve found that individuals with a military background do incredibly well in roles all over our operations’ organization. They have the right bias for action and comfort with rapidly changing environments.”
The thing about Amazon that stands out the most, of course, is that it moves a lot of materials, from books, kitchen appliances, consumer electronics and (no kidding) a do-it-yourself casket kit, to the data it manages through Amazon Web Services (AWS). The U.S. Army is an AWS customer, along with some 300-plus government agencies. But that’s not why Army AL&T magazine contacted Wilke for an interview. We wanted to tap his logistical mind on the subject of retrograde.
More than 750,000 major end items, worth more than $36 billion, are currently in Afghanistan, according to DOD estimates. Some two-thirds of those items are in U.S. Army hands. Dealing with these items is expected to cost close to $5.7 billion and will require intricate planning, teamwork, creativity and innovation.
Army AL&T wanted to know how one of the greatest movers of stuff in the world does it, and Wilke did not disappoint. In an Aug. 7 interview with Army AL&T, he offered insights on planning, modeling and management of logistics that reflect both his chemical engineering and his business training. As it turns out, sometimes the solution to a problem in one area of expertise is entirely applicable to another.
Q. You’re said to be a logistics whiz, and Amazon has an enormous logistics operation spanning the globe. The military in general, and the Army in particular, have a massive retrograde underway. If suddenly that were your job, how would you approach it, both logistically and organizationally, to make the task more manageable?
A. This seems from the outside to be a gargantuan task. As a citizen, I’m so proud and amazed that our military will complete this mission. If presented this challenge, I suspect my approach would go something like this. Step 1: Be humbled. Whatever my teams have achieved in the past does not secure our future. Only great planning and execution of this mission matters.
I’d start by ensuring we have the right leaders in place: Do we have great field leaders who know how to make adjustments to a good plan in the moments when local judgment counts? Do we have the best analytical minds, utilizing the most current modeling techniques and machine intelligence to build a robust plan?
Do we have as my direct reports the very best leaders for each critical function? Once I’m confident we have the right leaders in place, I’d want our senior team to understand the situation as completely as possible. What is the definition of “mission complete”? What dates are immovable? Where do we have flexibility? What budget for talent and money is available?
There are many ways to build shared understanding of the situation among the senior team. I’ve found scenario analysis, including inspecting the inputs and outputs of a detailed model, to be among the most effective. My brain would first model the retrograde as a classic transportation problem, where we have source nodes (places where we have assets to move) and sink nodes (places where we want the assets to be, including destroyed.) Arcs connecting the nodes have characteristic flow times and capacities. Built the incomplete way, this model would assume that all values characterizing the system were deterministic or without randomness. But such plans are almost always too brittle. One might say, “Let’s build a plan that assumes every day, every moment will operate at the expected value of each of the inputs.” Unfortunately, things don’t operate at the expected value. They operate with a distribution of outcomes.
I’d like to see plans that assume we are operating a stochastic system—one with variation. The best way to think about this is that there are a number of scenarios that represent the possible actual outcomes of something that is as complicated as the retrograde that the military’s planning.
There will, of course, be a range of inputs, the things that happen every day that are part of the plan. There will be a range of possible performance each day in those inputs. And that leads to a range of outputs that are almost guaranteed to not be the average values that you would predict upfront. Of course, we should audit the model outcomes for reasonableness, which helps us learn together. Planning for variation usually produces a deeper understanding of how the team should react if the actual mission goes awry.
Stochastic models help uncover potential bottlenecks. (Bottlenecks are choke points that determine the overall throughput of the system.) I believe you have a good operational plan when you decide where you want the bottlenecks to be. Surprise bottlenecks indicate poor planning. As my team examines the model inputs and outputs, I would direct us to decide where we will accept constraints (or capacity limits).
As planning progresses, I would pay particular attention to the resources and leadership assigned to each bottleneck. Our team would ask: Where do we have the most flexibility in the overall plan? Where do we have the least flexibility and the fewest options for recovery? We’d perform what-if scenarios: What if we lose transportation capacity? What if a particular load area comes under bad weather? What if we have political interference in a particular country? And then what you do when you play those “what-ifs” is, you look at the outputs of the model and ask, do they seem reasonable? I have no idea what the percentage is, but suppose that 20 percent of our assets are in a particular part of Afghanistan, and in that area it will be very difficult to get the permission that we need to move things out. Well, a scenario that we would run would be, what if we can’t move 20 percent of the items for an additional month, two months? If the model predicts that this has no impact on the ultimate mission, I’m going to be very skeptical.
Q. Of course, in the case of Afghanistan, that’s hugely complex, because shipment through Pakistan is such an on-again, off-again situation.
“Whatever my teams have achieved in the past does not secure our future. Only great planning and execution of this mission matters.”
A. Right. So you just described a political impediment to achieving the expected value—what time we expect it would take for an item to move from where it is to a location where we have a little bit more control over our ability to move it. This might be the item that ends up having the most impact on the variation in the plan, the place where we would need to have the most flexibility because we can’t be sure of our underlying ability to meet the plan.
I would expect to find variation all over the place. We’ll find it in the capacity associated with the natural “batches” that we use in moving items from one point to another. Those batches are usually constrained by the size of trucks, convoys, railcars or ships. Sometimes you lose capacity because of mechanical failure, or you have to substitute one mode for another mode. Goods can arrive early, exceeding the storage capacity at the loading point. And then you have humans involved all over the place. I would suspect that there’s a standard time to load and unload each of the items that could be moved. Sometimes our human team members will perform according to those standards, and sometimes, for whatever reason (humans get sick or weather interferes), we’ll see variation in the cycle time for the loading and unloading of items.
You put all of those sources of variation together, and you’re likely to end up with an outcome that isn’t the expected value of what you planned. And I think it’s very helpful upfront to consider some scenarios for what you would do when the plan is not met.
Q. All of which underscores that this is a hugely complex and not entirely predictable operation. What you’ve described, the what-if planning, is something that goes on in the military all the time.
A. Yes. The what-if planning has been going on for a long time, but we now have modeling and computing power that allows you to build more sophisticated models. The advantage of those is that you can sit with people and they don’t have to imagine it in the same way. You can do active simulations—imagine that we were in the heat of the moment and the following thing happens, what would we do? Well, you have the model in front of you, and you can, in near-real time, prepare answers with precision that in the past just wouldn’t have been possible because we didn’t have enough data in the models.
Q. What exactly did you mean by auditing the outcomes predicted for reasonableness?
A. I just mean that it’s an intuition test. When you have these kinds of computer models, the most valuable thing that they do, I think, is to help humans, especially in a one-off project like this. If you can run models regularly over a long period of time, eventually the model gets good enough that you don’t need that much human input.
An example is a control system in a complicated petrochemical plant. These plants run through significant transients, or periods of variation, without a lot of human input, because the control systems have been running for a long time. They’ve been tuned, and the computers know what to do. In this one-off project, any simulation that you build is not going to be such that the machine can run the project. It’s going to be such that the humans are better prepared to lead the project.
Q. So they’re all on the same sheet of music, so to speak.
A. Exactly. The best audits are performed by the humans who, during the execution phase, will actually be managing and leading. In advance, you can have those humans sit around with the computer models that you built and test them for reasonableness. You start with human intuition about how robust the system will be, or how long things will take, or how effective we can be. And you want to look at the outputs of the model and use that great human intuition and ask, does it make sense? If a human looks at it and says, “I’m glad that analysts have predicted that this is what’s going to happen, but I can tell you, I’ve been in the field, and I know that this particular step is going to take longer than the model’s predicting,” then we can make the plan better. In these audits of the output of the simulation, we’re trying to catch things, assumptions, that are wrong in the models, applying human experience and intuition.
I’ve been talking about this from the perspective you asked me to think about, as if I were the leader of the whole thing. These models are incredibly useful at all levels of execution of such a mission. Since this precise military challenge has never been completed—just as no one had been through direct-to-consumer logistics challenges like we had in the early 2000s—I would not expect to have a computer model direct movement autonomously.
Thinking about this problem reminds me of our early holiday seasons at Amazon.com. During our peak four or five weeks of ordering, which is between Thanksgiving and Christmas, we have an increase in our logistics activity of about three to four times the average rate for the rest of the year. So the challenge, of course, is to have a team ready to perform to a playbook that is very different during those four to five weeks than for all of the other weeks of the year. That is the primary leadership challenge at Amazon.
“I believe that the field of operations matters. Too often companies, governments and other entities build great programs and products, only to have them fall short of their potential impact because the underlying operations just don’t scale.”
So, for example, in the Amazon world, these kinds of models aren’t just used by the corporate staff; they’re used by the staff running each of the individual warehouses in our network. They’re used by departments inside of those warehouses in the network, again, to do simulation and prepare in advance of the holiday peak, which is sort of a mission for us. The great thing about these models is that you can share them very easily, or parts of them very easily, with a whole range of leaders across the organization, which makes them all better prepared.
I would expect to have leaders on my team check in regularly with the field leaders to evaluate how closely we were delivering to plan, with our analytical team and automatic systems adjusting the models regularly for mid-course correction. During the early Amazon.com holidays, I held daily conference calls every morning where fulfillment, supply chain and transportation leaders provided key network status details. We would modify the allocation of resources in real time to balance the network, keeping our bottlenecks always front of mind.
It boils down to examining the actual performance versus the expected value for some of the elements that measure the networks. So, for example, are the queues that we have the size that we expect them to be? The consumer really wouldn’t see it, but a queue would be orders that we’ve taken from customers that we haven’t yet moved through a particular step in our logistics. It’s an accepted but unfilled order. They might be on a truck someplace. They might be in a particular state in a warehouse. The order might occasionally be stuck in a software queue.
Were the bottlenecks that we experienced yesterday where we expected them to be? Was productivity in each step of the process as we expected it to be, or not? When you have productivity that’s low, if it goes low enough in a particular step, that step can become the bottleneck for the day. Then, all of the steps behind the bottleneck push work faster than the bottleneck can process it, and you build up a queue. I would ask for an expected value versus actual performance. In each of these steps, you begin to build a fairly complete picture of how the network is performing.
If we were running an operation at the same rate all year long, it would be more like the petrochemical plant scenario, where you would just tune your systems and your people to a certain way of doing things and just do it forever. But we don’t have that luxury, because our consumers order a lot more from us during the holiday peak.
When the mission was complete, I’d expect to spend quite a bit of time saying “thank you” to all the folks who made this incredible performance possible.
Q. Speaking of the holiday shopping season, how do you manage to keep people motivated during this season and, in addition to all your other logistical tasks, make sure that people understand that their work is appreciated and that they’re doing a good job—or not doing a good job, as the case may be?
A. That’s such a great point. Throughout the holiday, our leaders—and, in fact, many of the folks who would normally be working directly on customer orders—for the holiday season actually end up serving as ambassadors, or leaders for associates who have recently joined us. So we have a lot of presence on the shop floor. We’re visible on the shop floor so that we can offer assistance and we can pat people on the back and thank them for a hard day’s work. We try to make it fun. Break rooms get decorated and some of the folks will occasionally get quite Christmas-y with their attire. It’s very motivating to see orders that you know are going to end up as wrapped presents under a tree. It’s emotional and powerful for people.
All Amazonians are deeply passionate about delivering a great customer experience. At Christmas, that means that the right product goes to the right address on time in a great condition. As you watch these orders go by, you know you’re basically serving as an elf in some way to help families all over the country. And that feels pretty good.
Q. In terms of product logistics, does the handling of books differ from what Amazon does with flat-screen TVs, or groceries or automotive supplies?
A. Yes, different product attributes require different logistics solutions. Some key attributes include: size and weight (can the item be handled by automated sorting equipment?), fragility (clothing items require different handling from most packaged automotive supplies, and some items, like food, are very temperature-sensitive), sales velocity (lower-velocity items may be located in fewer fulfillment centers, or FCs) and cost (we might not store $5,000 watches right next to $20 books.)
Q. A major area of study for the Army logistics community, as it prepares to draw down from Afghanistan, is core competencies. Does Amazon employ logisticians per se, besides you? If so, what skills is the company looking for?
A. I am certainly honored to be considered a “logistician,” though that is not my formal background. I have an undergrad in chemical engineering from Princeton and graduate degrees, and an M.S. Chem E and MBA, from MIT’s Leaders for Global Operations program. I started my career writing software at Accenture. I suspect I think about logistics systems as networks of nodes and arcs, or pipes, valves and tanks, because of my chemical engineering background. What matters is the ability to think analytically about such problems, using the math of optimization, process control and as much computer science and machine learning as possible.
“I love that the words “processes” and “fixing defects” are in our highest-level leadership vocabulary. Great customer experience starts with superb attention to execution.”
Amazon does employ logisticians—lots of them. Some have backgrounds like mine, where they’ve made a switch from a different technical field to this one. Many employees in this area are computer scientists or software development engineers encoding our algorithms in software. We’ve found that individuals with a military background do incredibly well in roles all over our operations’ organization. They have the right bias for action and comfort with rapidly changing environments.
Q. What kinds of data does Amazon collect on its supply chain, e.g., safety stats, and how do these data reflect how Amazon likes to operate?
A. We start every operations meeting with a safety tip. Every operations metrics deck starts with our safety performance. In fact, it is safer to work in an Amazon fulfillment center than in a retail department store. Beyond safety, we measure everything you might expect us to worry about in a complicated logistics network: customer experience, cycle times (both mean and variance), defect rates, productivity, cost and capital investment. These metrics map to our leadership principles, which include customer obsession, ownership, frugality and delivering results.
Q. Amazon aims “to be Earth’s most customer-centric company where people can find and discover anything they want to buy online.” You personally are reportedly almost fanatically committed to customer satisfaction, especially during high-pressure times such as the holiday season. The Army acquisition community’s customers are the Soldiers who use the items procured. What could the Army learn from Amazon about managing “customer” relationships?
A. We have two leadership principles that help define Amazon’s approach to customer-centricity. First, we want leaders to display “customer obsession.” We ask leaders to start with the customer and work backward. They work vigorously to earn and keep customer trust. If you ask, “How obsessed is enough?” we answer with our leadership principle “insist on the highest standards.”
We think leaders have relentlessly high standards; many people may think these standards are unreasonably high. Leaders continually raise the bar and drive their teams to deliver high-quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed. So you will find us correcting mistakes before customers get angry about them, sometimes before they even notice. We’ll drive to stores on Dec. 24 to buy the few out of hundreds of millions of items that we just can’t find in the FC. When we build new products, we write press releases to help visualize what we would like to announce to customers about the product at a successful launch. I love that the words “processes” and “fixing defects” are in our highest-level leadership vocabulary. Great customer experience starts with superb attention to execution.
I had the honor of visiting the Army War College at Carlisle, PA, some years ago, and I was struck by just how much consideration the Soldier-customer received by the military’s highest leaders. With respect to how we think about our employee customers, we borrowed some of our approach from the best practices of our military.
Q. You mentioned that you found that military people have a penchant for action and are comfortable with rapidly changing environments. Can you give me a little bit of background on how much Amazon has worked with military people?
A. For 13 years, we’ve been actively recruiting everyone from former enlisted folks and junior military officers to more senior officers because of these traits. And it’s proven to be a highly successful hiring channel for us. There are hundreds and hundreds of folks who are veterans who are at Amazon. And we expect to hire 1,200 this year.
“Very simply, we think that thinking small is a self-fulfilling prophecy. So we ask people to envision bolder directions because they’ll lead to bold results, and it also inspires the team to think differently.”
I mentioned my own experience with the Army War College. That experience was just prior to my joining Amazon in 1999, and so it was very fresh in my mind. The new leader for human resources for worldwide operations in 1999, Dave Niekerk, was a West Point alum.
Q. You talked about leaders having relentlessly high standards. That’s exactly the kind of thing that DOD is trying to get at these days with better buying power. Central to that is raising the standards of leadership and independent thinking in acquisition professionals. DOD is working very hard to have top-level acquisition professionals recognized and documented as the elite that they are. What you said about high standards gets right to that point. Does Amazon ever do anything like better buying power?
A. Not per se. We have 14 leadership principles (online at http://www.amazon.com/Values-Careers-Homepage/b?ie=UTF8&node=239365011), including the leadership principle “insist on the highest standards.” This principle of independent thinking is close to one that we have called “disagree and commit.” What we want our bright people to do, when they’re pretty sure they’re right, is to disagree when they think that somebody else’s approach is not correct or they think they can improve on an already good approach.
And it’s interesting, because people asked for a long time, “Well, when do you stop disagreeing?” My answer is, when you’re not sure you’re right. So I tell people—I don’t know how this would work in the military—but in our world, if you’re sure you’re right and your boss tells you, “No, you’re wrong,” you have the obligation, after telling your boss that you are going to do this, to go to his boss or her boss. And if that boss says, “You know, I don’t think you’re right” and gives their reasons and you’re sure you’re right, you have the obligation to keep going up the chain until you get to our CEO. And if he tells you, “I hear you, but we’re going to do this other thing, then we want you to disagree and commit to the choice that the company’s made and move forward.”
So I’ll tell people, when you’re not sure and your boss asks you to do something for us to move forward, the right thing to do is to say, I don’t agree with that, but I’m not exactly sure, so I will commit to the plan of record, and I won’t complain about it. We’ll just move forward.
Q. Obviously the chain of command in the military means so much in terms of order and discipline and just getting things done. Once a course of action’s been decided on, you get less of that open dissent. But the principle you’re talking about is definitely a value to the military. What about the other leadership principles you mentioned?
A. They start with customer obsession. Everything we do, we start with a customer, and we work backward from there. The second principle is ownership. We want leaders to behave like owners, and mostly that means that they think long-term, that they don’t sacrifice long-term results or long-term value for short-term results. We want people who never say, “I’m not doing that ’cause that’s not my job.” We want people to do whatever the mission requires. The next one is “invent and simplify.” We require our leaders to be innovative even when others don’t understand what they’re doing, and sometimes they won’t understand for a long time. The next one is “are right a lot,” and that basically means we want to hire smart people. We think leaders need to have a level of intelligence that makes them capable to do their work of leadership well.
We want to hire and develop the best first. That’s completely consistent with the military. We talked about “insist on high standards.” We want our leaders to think big. Very simply, we think that thinking small is a self-fulfilling prophecy. So we ask people to envision bolder directions because they’ll lead to bold results, and it also inspires the team to think differently.
Frugality is the next one, and that’s about not spending money on things that don’t matter to customers. We want our leaders to be vocally self-critical, and actually this is my favorite line in all of our leadership text. We say leaders do not believe that their or their team’s body odor smells of perfume. I love that one because we’re all human, and if we can’t say, “I was wrong, I don’t know” and are just full of ourselves, our teams especially will see right through it. And I’m sure that it’s that way in the military. When an officer has screwed up and doesn’t admit it, I guarantee you that they lose some respect from the members of their team.
“Earn trust of others”—we want leaders to be able to show respect and to gain trust. We expect leaders to dive deep, really deep, because we think no task is beneath leaders, although they can’t, of course, do everything all the time.
There are two more. The second-to-last is “have backbone.” That’s the idea of disagree and commit. And we want leaders to respectfully challenge decisions when they disagree. Finally, we expect leaders to “deliver results.”
Q. Given that a lot of materiel that will be brought home from Afghanistan will be obsolete before long, what would your priorities be, in broad strokes, to position the Army for the future when the retrograde effort is over?
A. First of all, sunk costs are sunk. If we’ve spent money on something that is now worthless, its value is $0, not whatever we paid for it. I would make sure we have programs to maintain the materiel that has ongoing value first. Some items provide “option value,” in case we do need to spin up again. I would plan to hold on to additional materiel beyond peacetime minimum, especially where the lead times for replacement are very long. Finally, I would dispose of what we cannot expect to use, hopefully salvaging value by selling to the private sector or using the assets in other branches of the government.
Post-retrograde, I would make sure the Army’s processes and logistics information systems are ready for the future. I’d use our recent experiences to build sophisticated simulations to help keep our people fresh while they wait for the next crunch.
Q. How would you characterize the corporate culture at Amazon? What are the top three defining characteristics that you want Amazon employees to appreciate fully, and why?
A. Our culture is customer-obsessed, fast-paced, and truth-seeking. We try to hire people who are smart, possess high standards and know how to get things done. Importantly, we find that we have the best match with people who would say they feel “fortunate.” Such people are most likely to say “yes” instead of “no” and to foster an innovative, optimistic environment. We’ve found that individuals with a military background do incredibly well at Amazon in a variety of roles. Our company’s leadership principles match up closely with our nation’s military. As a result, for years, we’ve actively recruited members of the military into roles at Amazon, whether they are retired from the active military or reservists.
Q. Tell us about CRAP—or “can’t realize any profit”—which seems almost as much about streamlining customer experience as it is about unprofitable items. What can the Army learn from the philosophy behind CRAP?
CRAP came from observations Jeff Bezos and I made while working on the shop floor in Kentucky one Christmas. We were spending too much time (to the great pleasure of the associates watching us!) building custom boxes to hold folding chairs offered as that day’s big deal. There was no way, even with well-trained, productive employees (versus us), that we were making money on these items. We committed ourselves right there to find other similar items and either make them profitable or stop selling them. Most of the time, our vendors have been able to work with us to make such items profitable, including by changing the packaging.
Q. You and Amazon.com founder Jeff Bezos used to go out and spend a week each year visiting Amazon distribution facilities, even fulfilling orders. What benefit, in your view, would it be to Army brass—both military and civilian—to spend time working at the ground level a week each year the way you did?
A. I think a significant portion of leadership is showing up, in person, to listen, say thanks, and “walk the talk.” As our jobs get bigger, it can seem harder to find the time to visit. Certainly at many times in my career, I’ve fallen prey to this mistake. But I know that face time matters. Associates notice. I suspect our Soldiers and civilian employees notice when leadership takes the time to visit.
Recently, a longtime “Amazonian” software developer decided to leave our company. On his last day, he sent me a very personal note. He thanked me for some things, and then he offered a piece of incredibly valuable, sincere advice. He noted that in the early days, we were small enough that I communicated regularly and informally with the entire corporate staff. As we grew, they saw less and less of me, to the point where now some new engineers joked that I might not actually exist.
He had a simple suggestion: Pick some lunch areas randomly and occasionally, and just show up with little announcement. Engage in Q&A with whoever happens to come. Though I probably haven’t done it frequently enough, I implemented his suggestion and have been pleasantly surprised with the attendance, questions and, most importantly, the opportunity to preserve our special culture by tying my answers to our leadership principles backed up by a few stories from our past.
Q. Jeff Bezos is fairly well-known for his vision and ability, and part of that vision was hiring someone like you to rationalize and make that vision work. What’s the best part of your job in supporting that vision?
A. I believe that the field of operations matters. Too often companies, governments and other entities build great programs and products, only to have them fall short of their potential impact because the underlying operations just don’t scale. At Amazon, we understand that process, technology and especially leadership make a huge difference in our success or failure. I love working at a company that’s proud of its operations.
By Amy Walker
The Army’s Common Hardware Systems (CHS) program takes a holistic approach to contracting by providing a one-stop-shop across a system’s lifecycle, supporting it from cradle to grave.
“Because CHS is a consolidated acquisition source that can provide total lifecycle systems management, it allows the Army and Department of Defense (DoD) to reduce inefficient single-point solution procurement, lifecycle sustainment costs and field support manpower requirements,” said Danielle Kays, product director (PD) for CHS.
The CHS program provides a rapid and proven means to deliver modified commercial-off-the-shelf information technology (COTS IT) solutions to its DoD customers, primarily the Army’s operational force. Its consolidated acquisition approach can design, develop, modify, ruggedize, environmentally test, procure, sustain and provide configuration management for hardware systems — all using a single contract action.
“We collaborate with engineers across the Army Materiel Enterprise to obtain program requirements and reach out to industry to identify the latest technologies that meet the user’s mission,” Kays said. “CHS systems engineers offer a single, efficient interface to develop solutions that meet the needs of multiple program executive offices and project managers (PMs), supporting cross-program solutions for the common operating environment (COE).”
“The customer has the peace of mind in knowing that from a logistics standpoint, once the equipment is fielded there is a single number to call, a single hotline and a single turn-in point for all hardware under warranty.”
Instead of encouraging developers to begin with a blank slate by designing a system or capability from beginning to end, the Army is advancing parameters for a more interoperable COE where government and industry partners can contribute applications to an existing standard framework. Through customer-provided requirements and engineering processes, CHS helps to identify the best fit and more focused, efficient solutions across the Army. The CHS effort also touches the many units and tactical organizations that are purchasing modified COTS equipment outside of the COE, allowing CHS to promote the common systems infrastructure through the acquisition process.
CHS increases efficiencies by applying a Command, Control, Communications, Computers, Intelligence, Surveillance and Reconnaissance (C4ISR) Materiel Enterprise-centric approach to streamline technology insertions, saving execution time and accelerating delivery schedules. In collaboration with its prime contractor, CHS will design and develop a system up-front to meet customer requirements without having to charge the customer for non-recurring engineering to research, design, develop and test a new product.
“Once a system is added to CHS, the system and the ‘next generation’ of that system can be acquired for the life of the CHS contract with a simple delivery order, without going through a re-compete for future procurement,” Kays said.
To reduce cost and accelerate procurement, CHS can implement large consolidated buys, resulting in economies of scale.
The program office also ruggedizes hardware to ensure it can survive in the intended operational environment. Customers can choose the level of ruggedization based on their environmental and mission requirements. CHS also provides environmental testing to ensure equipment meets operational requirements.
When developing acquisition strategies, sustainment costs typically represent the largest life-cycle cost factor programs need to consider. PD CHS’s tactical sustainment strategy includes regional depot support, extended warranties, rapid turnaround times and configuration management. Project manager offices that oversee large programs of record (PORs), such as PM Warfighter Information Network-Tactical, PM Mission Command and PM Distributed Common Ground System-Army, utilize CHS to fulfill their multi-year sustainment strategies. Bundling services under a single CHS part number allows the PORs to control costs across the product lifecycle.
When adding hardware to the CHS contract, customers can also choose from a menu of flexible warranty options to maintain it. After fielding their hardware, customers also have the option of returning to PD CHS to generate a task execution plan supporting reset, deep cleaning, equipment retrofit, field training exercise support and out-of-warranty repairs. The CHS warranty covers all hardware for defects in material, workmanship and fair wear and tear. Warranty repairs or replacements are accomplished within a 72-hour repair turnaround time at worldwide CHS Regional Support Centers.
“The customer has the peace of mind in knowing that from a logistics standpoint, once the equipment is fielded there is a single number to call, a single hotline and a single turn-in point for all hardware under warranty,” said Joshua Graham, systems engineer for PD CHS.
In the past, when purchasing large quantities of equipment from multiple contractors at different times, it has proved nearly impossible to always receive the exact equipment in the same configuration that was originally purchased. Equipment with different configurations can cause future integration, interoperability, training and user issues that inevitably increase costs. However, configuration management is a critical function of the CHS program and is provided to ensure system interoperability and compatibility across multiple programs. CHS manages each customer’s unique configurations and program baselines to ensure that in all subsequent buys, the precise configuration is being purchased and can be used and integrated into other systems exactly as the initial equipment had been.
CHS also manages items reaching end-of-life and works with industry providers and PORs to ensure the replacement items fit within the configured design and operating environment. These efforts not only increase consistency for greater efficiency, but also offer significant cost avoidance.
The CHS technical evaluation environment utilizes a distributed network and leverages only those systems, architecture, and automated assessment tools required to support each evaluation. Coupling technologies like hypervisors (virtual machine monitors) and hardware remote management capabilities with the Army’s testing networks will help provide a more simplified method for future hardware evaluations.
“Potentially, multiple solutions can meet technical specifications and system interoperability requirements,” Graham said. “Following the conclusion of each technical evaluation, CHS provides materiel developers with the data and metrics needed to choose the right brand-name solution for their program and end users.”
CHS continually seeks innovative ways to effectively and efficiently provide the right solutions to its customer base. In a unique opportunity to demonstrate and review new advancements in technology, PD CHS will be hosting a Technology Day on Oct. 1 at the C4ISR Campus at Aberdeen Proving Ground, Md. The event will also provide a venue for technical leads and engineers across different C4ISR organizations to discuss common program requirements and collaborate on effective technology solutions that meet mission needs yet simplify operations.
“The goal of this Technology Day is to give technology providers the opportunity to demonstrate possible solutions and collectively allow us to further understand the needs of our customers and the C4ISR community,” Kays said. “Supporting our Soldiers should not be a stove-piped, isolated effort, but one approached in an open and cooperative arena.”
PEO-C3T technologies support 8th Army tactical network and mission command modernization – “A journey to full operational capability”
By Anton Antomattei and Michael W. Parker
The 8th Army has been on a journey to achieve full operational capability, which required the ability to communicate with coalition partners anywhere on the Korean peninsula.
That meant enhancements to the Combined Enterprise Regional Information Exchange System Korea (CENTRIXS-K or CX-K), a network for multinational information sharing. Project Manager Mission Command (PM MC) and the PM for Warfighter Information Network-Tactical (WIN-T) have addressed these requirements by inserting robust mission command and network technologies into the CX-K.
An enhanced CX-K network augments the 8th Army’s resources to carry out its overall field Army mission, to deter aggression against the Republic of Korea (ROK) or, should that deterrence fail, “fight tonight” as part of a combined and joint task force. As U.S. forces continue to retrograde from Afghanistan and rebalance resources to other theaters, including the Asia-Pacific, modernizing the 8th Army’s network and tactical mission command capabilities will support this strategic effort.
A NEW TACTICAL NETWORK
In 2011, PM MC, assigned to Program Executive Office Command, Control, Communications-Tactical (PEO-C3T), formed an assessment team and, with full support from 8th Army commanding general Lt. Gen. John D. Johnson, began working to evaluate the technical requirements to create a tactical network to support mobile command posts. PM WIN-T, also assigned to PEO C3T, was a primary member of the assessment team.
The CX-K mission command and network enhancement initiative supported the overall 8th Army Command Control Communications and Computers (C4) Modernization Campaign Plan, which required support in four areas: transport (network), data services, mission command capabilities, and interoperability with both ROK and reinforcing U.S. formations. The assessment team recommended that the CX-K tactical network be modeled after the Afghan Mission Network (AMN), which enabled each coalition nation to share information on a common network infrastructure. The CX-K tactical network and the AMN are the foundation for NATOs Future Mission Network effort.
Similar to the AMN model, the transport area of the coalition network required fielding of additional routers and switches in each of its WIN-T nodes to support CX-K in addition to the current Non-secure Internet Protocol Router (NIPR) and Secure Internet Protocol Router (SIPR)networks. Also, the mission command server architecture needed to fully support the 8th Army’s fight on the CX-K network (full unit authorization) and also support SIPR requirements on additional servers, again mirroring the AMN model. With that server architecture, the command would provide tactical data services with a point of presence for strategic network and global services and data.
To meet the CX-K interoperability requirements, PM WIN-T fielded a third network enclave in addition to the WIN-T Increment 1 equipment it had already deployed in South Korea. This equipment included the unclassified NIPR and classified SIPR network enclaves. The coalition network enclave is similar in design to the classified and unclassified network enclaves, so it was easily integrated.
PM WIN-T finished fielding the last of its coalition network enclave packages in South Korea in early July. It reused equipment and resources from previous requirements that were no longer needed in other arenas and leveraged those resources for the CX-K effort, yielding a cost avoidance of $5.876 million. With the new enclave equipment in place, the United States can take full advantage of its WIN-T Increment 1 systems in South Korea to quickly and seamlessly share voice, data, video and other information on the coalition network.
To support a proof of principle for the tactical domain, PM MC provided early fieldings of several servers to the 8th Army and its subordinate, 2nd Infantry Division (2ID), in time for Exercise Key Resolve 13. This combined U.S.-Korean military exercise is held annually in March. About 13,000 ROK and U.S. Soldiers participated in the exercise, which featured combined planning, mission command operations, military intelligence, logistics and other key military specialties.
By the end of the exercise, the 8th Army had demonstrated the ability to disconnect from the strategic infrastructure and operate its mission command network across its tactical WIN-T systems throughout the Korean peninsula, demonstrating untethered tactical CX-K capabilities for the first time.
The CX-K enhancement coincided with the recent scheduled upgrade of mission command systems, which included hardware refresh, upgrades to existing systems and new equipment and software fieldings. Throughout these planned fieldings, PMs MC and WIN-T ensured that the 8th Army maintained operational capability. Following the upgrades completion in July, the systems were available for use in the theater’s largest annual joint exercise, Ulchi Freedom Guardian (UFG) in August. UFG employs computer-generated scenarios for more than 30,000 participants from the ROK, United States and other nations to prepare them for contingency operations in defense of the ROK.
The 8th Army C4I Architecture enhancements have set the conditions for future fieldings of PM MC’s systems, specifically, the Command Post of the Future (CPOF) 7.1 next generation software. CPOF is the commander’s collaborative and situational awareness system that processes and displays combat and sustainment information from other Army systems. CPOF 7.1 will support scalability (full theater in the same collaborative environment) and allow units to disconnect, continue to operate and reconnect to the network seamlessly. These capabilities, planned for the 2015 fiscal year (FY15), fully support the 8th Army in its role as a field Army conducting both its Army forces (ARFOR) and combined joint task force missions.
The Army remains on course in its modernization journey of 8th Army network and mission command capabilities. PM WIN-T continues to improve network capabilities to effectively share information both internally and with joint forces and coalition partners, while PM MC continues to provide enhanced mission command operational capabilities in the coalition environment. The partnership between the 9th Army and PEO C3T organizations has, and continues to be, the driving force to enable the 8th Army to “fight tonight.”
By Argie Sarantinos-Perrin
ABERDEEN PROVING GROUND, Md. — A new learning portal provides enhanced training and access to Department of Defense professional networking tools.
Developed by the Army’s Military Technical (MilTech) Solutions Office, milUniversity bridges the gap between how people prefer to learn — those who enjoy attending training classes, but may have questions afterward, and those who prefer to learn at their own pace by reading text and viewing videos.
“At the end of the day, people want to learn how to use each of these tools to make their jobs easier and better,” said Claudia DeCarlo, deputy director of MilTech, which is assigned to the Program Executive Office Command, Control and Communications-Tactical.
Within the first 10 days of its release, 1,000 unique visitors had logged onto milUniversity.
The portal is hosted on milSuite, a group of secure, professional social media tools. MilSuite is issued throughout the DOD community to collaborate and build awareness on projects, policies and other initiatives. It is available to most DOD employees with common access card authentication.
Bill Gledhill, a human resource specialist in the Army Civilian Personnel Advisory Center at the Presidio of Monterey, Ca., uses SharePoint and Defense Connect Online (DCO) to communicate and train employees at satellite locations around the world. When Gledhill has questions about SharePoint and DCO, project management and web-conferencing tools, he uses MilUniversity to find answers.
“Through milUniversity, I have learned that there are many more features of DCO and SharePoint than I was even aware of,” he said. “These two programs were my incentive to go to milUniversity for information and help that enables me to communicate better.”
MilUniversity’s homepage design mimics the layout of applications on a smart phone. Each icon on the first row links to the procedures for frequently-used tools in the DOD. These tools include Microsoft SharePoint, a project management tool with an estimated 800,000 Army users; Green Force Tracker, an instant messaging system that has nearly 15,000 active Army users; and DCO, a web-conferencing tool with 862,000 registered users.
Other icons link to the four milSuite tools, which include milWiki, a living military encyclopedia; milBook, a professional networking tool; milWire, a micro-blogging application for sharing content across milSuite and external sites; and milTube, a video-sharing platform. MilSuite’s community currently includes more than 300,000 users.
Since milUniversity supports the idea that people learn differently, there are downloadable reference guides, text and video tutorials available for all the tools. The portal also features three curriculum levels — 100 (getting started), 200 (intermediate) and 300 (advanced) — so users can find the right fit for their level of expertise.
“The beauty of the different levels is two-fold,” said Tracey Schreiner, a MilTech training team representative. “Someone can say to a new employee, ‘this is what we think you should know to be the most efficient, effective member of this organization’ because the idea is that the tools on milUniversity are meant to make us more efficient in what we do. Or an organization can use the different levels to pick and choose procedures to build their own courses for each tool.”
By using milUniversity to build courses, travel to traditional training classes could also eventually be reduced.
“I believe the early embrace by the community is a confirmation of the need that existed for this brand of online, self-help, user education and highlights the willingness of individuals to seek help,” said Jason Bock, a milSuite team representative.
The portal will continue to grow, supporting the idea that learning is an ongoing process, as more video tutorials and procedures are added to round out the three curriculum levels. Other upcoming changes include: updated information on other tools; displaying recent content and what’s new on the homepage; and offering a more visible way for users to give feedback.
“MilUniversity is not only about building a SharePoint site for your organization; it’s having the employees understand how they can use that tool in their day-to-day jobs,” DeCarlo said.
To access MilUniversity, go to https://www.milsuite.mil/learn/.
Costco profits by taking great pains to keep it simple and embracing the ‘intelligent loss of sales’
By Margaret C. Roth
Army AL&T Magazine interviews Mr. Richard Galanti, executive vice president and chief financial officer of Costco Wholesale Corp. to offer a perspective outside of the Department of Defense on issues faced by the Army AL&T community.
Galanti, who is also a member of Costco’s board of directors, began his retail career in 1964 at the age of 8, bagging groceries at his father’s grocery store in Canton, GA. He went on to earn a B.S. in economics from the Wharton School of the University of Pennsylvania and an M.B.A. from Stanford Graduate School of Business. Galanti joined Costco in 1984 as vice president, finance. Previously he worked on Wall Street as an investment banker with Donaldson, Lufkin & Jenrette Securities Corp., where he provided a variety of financial services to both public and private corporate clients, including Costco in its infancy.
He is currently serving a three-year term on the board of directors of the Federal Reserve Bank of San Francisco and recently joined the advisory board of the University of Washington’s Michael G. Foster School of Business.
Costco buys most of its merchandise directly from manufacturers, routing it to one of its depots or directly to its warehouses. Last year, Costco retained the No. 1 spot among warehouse stores with a 46.5 percent market share, compared with 38.4 percent for Sam’s Club, a unit of Wal-Mart Stores Inc.
With 69.1 million cardholders including individuals, families and businesses, Costco is the second-largest retailer in the United States and the seventh-largest in the world. It operates 622 warehouses in eight countries, employing a total of 160,292 full- and part-time employees. Costco’s $99.1 billion in revenues for its FY12 represents more than 2 million transactions a day including 113,000 carats’ worth of diamonds, 62 million rotisserie chickens, 36 million prescriptions filled, 3 billion gallons of gas, 16,500 mortgage loans totaling $4 billion, 160,940 vacation packages, and 1.5 million pumpkin pies during Thanksgiving week.
Q. One of the ways that the Department of Defense and the Army want to make affordability a fundamental requirement for acquisition investments is to do more market research before choosing vendors. What drives Costco’s research into the products you decide to buy? What are you looking for?
A. In terms of the types of products that we want to sell to our members, it starts with the 80-20 rule: What are the 20 percent of items that represent 80 percent of the sales? Then, how can we choose from that limited set of items and provide the best-quality merchandise at the lowest possible price to our members? At Costco, you’ll find fewer than 4,000 active SKUs (stock keeping units). That might compare to a supermarket with 40,000 to 50,000 items and a supercenter with 100,000-plus items.
The total number of items is a little less than 4,000, but the breadth of the items is enormous, from tires to mayonnaise, to fresh foods, to furniture, to jewelry, to certain services. So it’s a wide selection of items but not a lot of depth within each category. That is very deliberate. If you think about the fact that a supermarket generally marks up its goods 20 to 25 percent or more, and home improvement centers 30-plus percent, and the mall stores 50 to in excess of 100 percent sometimes, and we’ll mark our goods up about 11 percent on average, you’ve got to bring great efficiencies—not just buying in large volumes, but efficiencies throughout the system.
Take something as basic as a can of peaches. If you go into a supermarket, you’d expect to find three or four brand names plus perhaps a private label. You’d then find four or five different sizes for each of those brands. Then you’d find sliced and diced and halves, and then you’d have heavy syrup and light syrup. In the end, you might have 40 different choices just of canned peaches.
Part of our ability to sell at such low markups is to identify those fast-selling items that not only provide great quality but also the very lowest price—not just the purchase price but also the lowest cost in terms of logistics: shipping and handling by both the manufacturer and the employees at Costco, including stocking and ringing up the goods through the cash register. We probably underemphasize the word “research”; ultimately everything that we’re doing is research, whether it’s our buyers visiting competition and looking at what else is being sold, talking to manufacturers, going to trade shows. You’re not going to come into Costco and have a lot of selling help on the floor. You’re not going to have a lot of choices to make. Hopefully we’ve pre-chosen those items that are both great in quality and value, that our members are going to want to buy. This requires a tremendous amount of discipline, because human nature is just to want to offer a customer more: more variety, more selection, more sizes.
At Costco, we’re going to sell what’s referred to in the business as a No. 10 can, which would be for a restaurant, commissary or day-care center, as well as a six-pack of one of the leading national brands. Maybe it’s sliced, maybe it’s diced, but it’s going to be the regular consumer-size can. Unless your 8- or 10-year-old is having a birthday party and you need the peach halves so you can put whipped cream and a cherry on top, nine times out of 10, the person buying that can of peaches is going to bring it home, open it up and put it on the table for dinner with the family. And you’re generally indifferent whether it’s one of those three leading brands or the private label, as long as you know it’s going to be high-quality.
So what we’ve done is say, Okay, we’re not going to have 40 different choices of canned peaches. One, we don’t have to make 40 different buying decisions every week. Two, in a supermarket chain, the distribution center would have ample qualities of each of those 40 SKUs of peaches; then each store clerk orders one case of this and two cases of that, and then it’s put on a truck and delivered to each retail store and put in the back room, and then brought out, and then each case is cut open and put on the shelf.
Getting back to the buying side, one of those leading brands probably overproduced one of those sizes last month. And so they’re giving everybody, whether it’s Costco, Walmart, Safeway, Kroger or Albertson’s, they’re giving us all a better value on that because they want to clear out that excess inventory on that one SKU.
Part of our genius, if you will, is our simplicity. It’s a lot easier to be smarter on fewer things. We’re a very lean company.
Well, each of those retailers is probably going to buy some extra of that item, maybe an extra two- or three-week supply. However, at Costco that’s all we’re going to buy that month, because it’s a leading national brand. And then we’re going to tell them, “You know what? Don’t put it in single cans, and 24 cans to a case, 100 cases on a pallet, where the stock clerk has to cut open each case and neatly stack every one of those 24 cans by hand so that all the peaches look pretty up front on the shelf, and then the cashier has to ring up every single can. Put them in six-packs, like you do soda, and don’t even put them in corrugated boxes; put them on a pallet and build the pallet basically in six-packs and shrink-wrap it. And let’s take 2,400 cans, or 100 cases of 24.”
At Costco, that entire pallet of that one SKU, in order to stock those 2,400 cans, there’s a forklift operator putting it on the selling floor and cutting off the shrink wrap. And then you, the customer, are willing to buy six cans at a time instead of four, three, two or one because it’s such a great value. And then at the register, you’re only ringing up once for those six cans and not six hand strokes.
So again, it gets back to that intelligent loss of sales: If we happen to have sliced peaches that month and you needed halves because you’re having a party with the whipped cream and the cherry on top, we’re going to lose that sale. But think about how many more cans we’re going to sell, and at such a lower price. We’re looking at selling what’s hot, and also what will save the customer money in terms of the quality and the value that we provide.
Q. In the area of cost control, the Army is striving to eliminate redundancy within its “portfolios” of equipment: aviation, clothing, ground vehicles etc. How does Costco manage redundancy in its vendors and products?
A. The whole mantra at Costco is limited selection, so we’ve eliminated a lot of the redundancy in the business. Redundancy, of course, means different things in different areas. Outside the product area, we have some redundancies built in. Certainly we have them in some aspects of energy management. Needless to say, we’re not going to be able to sell you goods unless our facilities, our retail warehouses, are open and running and ready for business. What we’ve chosen, and we looked at this over time, is that we’re not prepared to have full redundant energy systems in every location, with backup generators that can back up everything on location. However, on a regional basis, we do have mobile generators that can accommodate some aspect of that, unless it’s something as big as when Hurricane Sandy hit, and of course we had 18 or 20 locations closed for a few days. That’s the risk and reward of what we’re prepared to do.
We do have redundancies within the warehouse. While we may not have full generators at every location, when the power does go out, we have the ability to run the registers to get customers out. We don’t have redundant energy systems in every location to power all the refrigerators and freezers, because unless we’re going to be out for a few days, which would be an issue, that’s something that we’re prepared to live with.
In terms of disaster recovery, agencies like the big banks and the big credit card companies have tremendous redundancy; that’s the backbone of what they do. We have limited redundancy; we have a disaster recovery site that’s outside of the Seattle market, but not mimicking everything. We also have certain redundancies built in so we can continue to accept merchandise that’s already been ordered in the system, and receive it and deliver it. But again, if we get past a few days, then we haven’t chosen to have such full redundancies.
Q. How long are you committed to that one vendor whose peaches you chose to sell?
A. We’re committed to high-quality items with which we can save the consumer money and sell a lot. We’re still merchants; we still want to sell a lot of merchandise and services, and sometimes it might be seasonal items. So we’re committed to providing great items. Our members have learned over time that part of the requirement of these great savings is that sometimes we might even be out of an item, or we might choose not to sell an item.
One of the things we do is to recognize that, given our purchasing power, much like the Army’s or even bigger than the Army’s perhaps, we generally don’t like to represent more than 20 percent of a given supplier’s sales, because one day we may choose not to sell that item, whether the product stopped selling well or there’s something better or hotter out there. If we choose to delete it, we don’t want to destroy that supplier. It may not be anything that they’ve done. So we have a process in place, standards to help ensure that once a supplier has been with us for a certain period of time, typically at least one or two years, a decision to terminate that relationship must be vetted at the highest level of management.
If they’ve done something dishonest, if a vendor did something wrong, they’re out. If the proverbial manufacturer of butter cookies took a little butter out of the cookie because butter prices went up, changed the quality without telling us, that’s fatal. You have to be upfront and honest with us. At the same time, if the price of something has changed dramatically, come to us and talk to us about it, and we’ll work with you. The message throughout the organization is that we want our buyers to be tough but fair with our suppliers. We want the best quality at a great price, and they won the business based on that. But ultimately we recognize that they’ve got to make money, too. We just want us and them to make a little money, a lot of times.
Q. There’s a lot of discussion in the military about the 80 percent solution. And that is, when you look at the portfolio, what you may want, ideally, may not be what you get because of pricing and because of affordability, availability, logistics, whatnot. From that point of view, to get back to the peach example, how does Costco choose which peaches it’s going to get, other than through oversupply and the possibility of a discount?
A. Somebody has to prioritize all those requirements: What must you live with, and what can you live without? Generally speaking, when a consumer goes into a supermarket and looks at the top three or four leading national brands of canned fruits and vegetables, whether it’s Green Giant, S&W, Libby’s, Del Monte, in most people’s minds they’re all good and high-quality. So we’ve started with the premise that you, the customer, will generally be happy with any one of the three or four high-quality brands. And we’ve also started with the premise that most cans of peaches are not bought to present them on a party tray in a particular way, in other words sliced vs. diced vs. halves.
Now that doesn’t carry through to every item; everything is different. We’re going to sell only the best-quality fresh meat, USDA Choice and above, even though we might be able to save you money if we sold processed, Good or Select, which is certainly healthy and fine to buy, but it’s not the cut that we’re prepared to sell our members. In the case of peaches, many of those brands are fine, but there’s probably an institutional-grade can of peaches that we’re not prepared to sell, even though we could save the customer a little more money, that’s a little lower than our quality standard that we want to provide to our customer. Not that there’s anything wrong with it; it’s our choice.
It’s the difference between perfection and excellence. It’s going to cost you a lot more money to get to perfect, but excellent is going to cost you less. You’ve still got to put a lot of effort into it. It’s the same thing with the 80-20 rule: We’re going to sell the 20 percent of items that represent 80 percent of the sales. We’re going to spend all of our time focusing on the things that can accomplish 80 percent of what we do and recognizing that those last little incremental improvements sometimes are inefficient.
We go the other way in terms of safety in the warehouse. We have merchandise on pallets 20 feet up in the air. We spend many millions of dollars on “floor walkers,” just making sure pallets are up there right. 80-20 doesn’t govern everything. When we talk about safety in the warehouse, we have over 2 million front-end transactions a day at our warehouses, which means nearly 4 million people, so something like 3,400 customers coming in each Costco, seven days a week. Our policy is, ideally, we never want to have a forklift out on the floor during open hours because they’re dangerous, right? Now, sometimes you have to. When you do, it requires three employees: one in front, one driving and one in back. When they have to go down one of the aisles to take a pallet of merchandise off the top, you have to cordon off two aisles.
We don’t want to close off an aisle for even five minutes, but we have to because of safety, and we want to because of safety. We try to have enough merchandise on the floor so that it does not require us to replenish during the day. But we make the procedures safe, even if it takes three people to get that pallet out and close down some aisles for five or so minutes, because God forbid we have a pallet fall off the steel shelf.
It’s the difference between perfection and excellence. It’s going to cost you a lot more money to get to perfect, but excellent is going to cost you less.
I think we go to a great extreme, an appropriate extreme, on food safety. We’re never going to be perfect, but we’re going to be darn near as best we can. At our own meat processing plant in California, which serves our own needs for ground beef, hamburger and meatball items, we do an inordinate amount of extra testing for everything from E. coli to Listeria. It doesn’t say we’re going to be perfect, but it says we’re going to be as good as we can get. Then, when there is any type of issue, fortunately, because we know what every member bought, we’re able to communicate with them almost immediately, even though the items may have been purchased three to five months ago.
Q. Getting back to the vendors, a follow-on question: How do you encourage cost efficiencies, productivity and innovation in your vendors? Do you have any sorts of incentives?
A. There’s no incentive, like, if you save us this much more, you’ll get a piece of the action. But when you get back to the limited selection, what always amazes people when they hear from our buyers is first, the degree of knowledge that they have, not only on the quality—if it’s apparel, the thread count; or if it’s food, commodity pricing—and the cost of the tin cans and packaging, and the freight costs. When we’re trying to manage 3,800 items in a location, the buyer’s trying to buy those 3,800 items compared to buyers managing 150,000 to 250,000 different items.
Part of our genius, if you will, is our simplicity. It’s a lot easier to be smarter on fewer things. We’re a very lean company. We don’t have any research and development department. All of our employees are the research and development department.
Another aspect is being transparent with our vendors. If you’re a small, regional company doing $4 million in sales, we’re not going to be able to accommodate you because our appetite is so large; we never want you to double your business just for us, in case we ever decide not to use you. But by the same token, the key is coming in and understanding our quality, understanding that we’re not necessarily as interested in what’s the hottest-selling item in the department store today, but understanding the entire cost structure and the supply chain costs, and how we can work together to lower those costs, increase the quality of the merchandise and ultimately lower the price to our members.
It’s also recognizing that we’re not looking to sell at a price point. A lot of manufacturers will say, we can sell you this item at $11, and with shipping $12.50, and you can sell it at $19.99 to make a 50 percent markup. First of all, we’re not interested in a 50 percent markup. If everybody else is selling it for $24.99, and you’re trying to get us to sell it for $19.99, we want to figure out how to do a two-pack for $14.99. And we’ll make our 10 or 12 percent, thank you very much. We want to figure out all the costs so that we’ll both be successful, Costco and the vendor, if it sells a lot. And if it sells a lot and we may end up making more money, let’s figure out how to take that item and improve it and lower the price even further and drive more business. We’re not typical retail.
Q. What’s the primary incentive, then, for a vendor to want to sell to Costco, since you’re looking to pay them a lower price?
A. The primary incentive is volume, and volume not in 27 different versions of the item. If you think about it, using the simple example of toilet paper, well, first of all there’s only three or four big suppliers out there that can accommodate our volume. Recognizing that if they can turn on that machine at that plant and not have to worry about the different color dyes and embossed and two-ply and one-ply and different packaging quantities, and basically come in in January and turn the machine on and just keep making it for us 24/7 for the rest of the year, it creates a lot of efficiencies for them, too. A lot of times, if we can be 5, or 10, or 20 percent of one of their facility’s production capacity, it eliminates a big hurdle for them in getting to efficient capacity utilization.
And we talk to our vendors, I’m sure that some will say we’re a pain in the behind. But what I hear time and again, whether it’s Procter and Gamble, one of our largest suppliers across the board, to the small and medium-size suppliers, the one thing is that the message throughout Costco is consistent and straightforward. If we tell them what they need to do and we expect quality, then they know that’s what they need to do. They don’t need to try to sell us six other things.
Q. Looking at it from an entirely different perspective, what kinds of incentives could Costco offer its employees to encourage efficiencies?
A. We don’t have commissions anywhere in the company. Sometimes people ask in the warehouse, what about your membership desks? They’re selling upgrades to the executive membership, or getting someone to do the triple play: signing up as a member, the upgrade to the membership and the co-branded American Express card. We have contests, and basically it’s a job well done. A lot of the incentives are growing through promotion and merit, being promoted to the next-level position, whether you start off as an hourly inventory control specialist in merchandise, which is making sure the product is flowing through the system, to the assistant buyer, to the buyer, to the assistant merchandise manager, to the general merchandise manager, which is typically at the VP level.
At Costco, it’s one message: We all work hard. I think part of it is that we start by recognizing that 90 percent of our employees are hourly. Of the 300 people employed in an average warehouse, with a warehouse manager, 20 are salaried; the rest are hourly. The philosophy of our founders was, and still is, to provide a good living wage and affordable health care benefits. So in an hourly environment where many part-time hourly employees at other retailers don’t even get health care, all of our employees do; they have to be there for three to six months to qualify, depending on whether they’re full- or part-time.
With most employer-sponsored plans across industry, employees pay anywhere from 20 to 30 percent of their health care premium through payroll deduction. At Costco it’s about 10 percent. Our average hourly wage in the U.S., for example, is a little over $21 an hour. By comparison, across big retail, whether it’s Home Depot, Walmart, Target, Best Buy, the supermarket chains, the averages range anywhere from $13 to $15 an hour. That’s the average, whether you started yesterday or 20 years ago.
Our starting hourly wage is $11. If you’re full-time, working 38 to 40 hours a week, in your fifth year of service you’ll get to the top of the scale. After an employee has worked for the company for about 10 years, there are some added increases every five years besides the usual annual cost-of-living increase, up to the 25-year mark. But you’ll get up to the top of the scale, which is $21.50 right now, in four to five years instead of over a lifetime.
So if we’re paying such a higher premium, darn near 40 to 50 percent higher, we’d better be hiring better people to start with, who want to stick with us and work hard. Pay is the first priority, needless to say, a livable wage and affordable health care. Beyond that, we have our open-door policy, hopefully providing opportunities for everybody, and we have to work at that.
We looked at our inventory shrinkage numbers, which are very low. Part of it is, nobody’s stealing toilet paper. In big-box retail, there are certain things you have to do. We don’t use electronic sensor tags. We do have only one way in and one way out, and you have to go through the cashier and then the security person; and that definitely helps. Additionally, experts suggest that one-half or more of pilferage is internal—your own employee. At Costco, many times when we catch an employee doing something wrong, it’s because a fellow employee has turned that person in, and we’ve got to believe that’s because our employees believe in us and trust us, and that’s something we work on every day of the year; that’s set up in our policy, that’s paying our people well, that’s promoting from within.
We don’t hire M.B.A.s into guaranteed management positions. Part of that’s the philosophy of the founders; it’s kind of like the old philosophy of doctors, I worked 100 hours a week when I was doing my residency, and so will you. Seventy percent of managers in warehouses today started by pushing carts and stocking shelves. They know what it’s like to sweep the floors. As our employees grow and become supervisors and then managers, it’s the responsibility of each and every one of them to teach and develop the next generation of supervisors and managers.
We highlight examples of what we should be doing, not just what we shouldn’t be doing: There are plenty of things, and Costco Today, which goes out monthly, highlights efficiencies, simple things in the warehouse. I think of a silly example, years ago, of kids pushing carts in the parking lot. We have the little rope that attaches to the cart, whereby you can push eight carts at a time now. You can maneuver, and it’s not like you’re going to run into a car or something. It’s those simple things: What’s somebody doing out there? Who’s going to have our best ideas? People out there. And when we promote those ideas and present them to the rest of the workforce, they look at that and they come up with ideas. So no idea’s too small.
One of our challenges is to provide growth opportunities to all, even when our employee turnover is so low; we’re growing our workforce at 4 or 5 percent a year. So we move people around between functions, even if they’re physical functions, such as stocking shelves or folding, or working the membership desk.
Q. What kinds of processes does Costco consider unproductive? How do you define bureaucracy in its worst sense?
A. Bureaucracy, in its worst sense, is setting up procedures, committees, inefficiencies in decision-making that take longer and make it more costly to get things done, recognizing that we’re a different company today than we were when we were 50 people in a central office 28 years ago with four locations. As Jim Sinegal, our co-founder and recently retired CEO, said, if he could do everything himself, there would be nobody else employed here. But you have to have organization.
We pride ourselves on being efficient, and we have to constantly revisit what we’re doing and question everything we do. Let’s take a look at everything we’re doing and what we shouldn’t be doing anymore, even though we’re doing it well.
Not everything’s printed nowadays, but management information tools and reports can take on a life of their own. Even within buying, within the 30 or so subdepartments, everyone wants to look at information differently: “We turn our inventory 13 or more times a year, not four to eight times a year, so we’ve got to look at things differently.” Maybe so, and sometimes yes. So, on a regular basis, we go back and look at every management information tool that we prepare. What’s funny is that you find, a few years later, that something that was created on behalf of a particular user group, they’re not using it anymore, perhaps because something else came about that they’re using and don’t need it anymore, which is great.
Q. In choosing vendors, the Army is focusing more and more on “what” it wants them to produce and less on the nitty-gritty details of “how” to produce it. How does Costco ensure it gets the quality that customers want without creating overly prescriptive requirements for vendors that could prove onerous and counterproductive? How do you develop your house-brand products?
A. It’s a two-edged sword. On the one hand, we demand whatever spec we want. Whether it’s a patio umbrella, for which we want a certain number of threads per inch and the quality of the turning mechanism and the diameter of the umbrella. Now, we’re not going to tell them where to go buy their thread necessarily, other than that there’s the vendor code of conduct that it can’t be child labor, and you now have to provide your source of work; you now have to trace your work for a lot of food items. And they’re going to determine the spec of what we want, and they’re going to bid it based on that spec.
We have eight regional buying offices in the U.S., two in Canada and one in each other country. Needless to say, the manufacturer wants to accommodate the buyer in each region. And shame on us if we’ve got four different buyers wanting four different packaging and sizes because that buyer’s decided that something will sell better in that region. From the Costco side, we have to turn them down and say, “Guys, think of the inefficiencies that we’re creating, the efficiencies that we’re losing.”
Q. Small businesses are a significant element in the Army’s strategy to promote effective competition, representing 26 percent of all contract dollars awarded, because they are thought to be more innovative and quicker to respond to changing needs than larger companies. What competitive value do small businesses bring to Costco’s goods and services?
A. On the one hand, I did say that because of our appetite and our size, our quantity needs, sometimes a small vendor can’t supply us. On a regional basis, we will bring in small vendors to do things, and sometimes that will create exciting opportunities for us, new items. So we can’t lose sight of that innovation. We don’t have some of the limits that the government does—we don’t have to have X percentage for small businesses and X percentage for minority-owned small businesses. We probably can be more pragmatic on that than the Army, but we will have small business trade shows, if you will, to advise small vendors. We sometimes can turn them on to manufacturers that use small vendors, or tell them how to sell to a company like Costco. Sometimes we can turn a regional item into a national item.
Thirteen times a year, senior managers across functions come to Issequah, WA, where we’re headquartered, for a day-and-a-half budget meeting. In those meetings, there are eight heads of regional merchandising. One of the things they do, in addition to how did we do versus our budget and how can we improve the next budget, is what’s hot in that area. And sometimes the other regions will look at that and say, I’ll give that a shot. Sometimes the CEO says, “Why haven’t you given that a shot?” I think it’s been a good forum for us to cross-fertilize ideas from one region to the next.
One of the reasons we went from one buying office 20 years ago to two, one on the East Coast and one on the West Coast for the time difference, to eight about 10, 12 years ago was that regional flair. On a national basis, we want to be working with Procter & Gamble, or Bounty paper towels, to achieve national efficiencies. But on the food side, we’ve found some great items over the years that have become co-branded Kirkland Signature items. One of my current favorites is a peanut butter-filled pretzel, a Kirkland Signature item by H.K. Anderson. That was a strong smaller regional item. It continued to succeed, and we developed it with them.
I think small businesses bring innovation and unique regional tastes. As much as we’re an international, cement-floor, big-box retailer, we’re also a merchandiser. And part of merchandising is offering exciting merchandise, and sometimes exciting merchandise can be found at the regional level. There may be a particular item that is unique to a particular region that we never would have found out about if we only worried about big national brands. It’s a treasure hunt.
We get the question more than once a week about why we don’t have signage as to where merchandise is located. Well, first of all, we bring in and out a lot of seasonal items, and while the layout of the warehouse is pretty much the same—you have electronics in the front, and in the middle or lower area you have some books and CDs, seasonal items, apparel tables, for the most part, we want you to shop through the whole place. We want you to look around.
Q. Improving the professionalism of the workforce is the newest area of focus for Army Acquisition. What sort of culture does Costco strive to instill in its workforce? If you had to describe this in three sentences to a new employee, what would you say?
A. We’re trying to instill in them, first of all, that our mission at Costco is to provide the best-quality goods and services at the lowest possible prices to our members, and doing it in an honest way. And where there are promotional opportunities for you the individual, it’s an open-door policy. Finally, that we deal with things with a high degree of honesty and integrity, and everybody gets a fair chance.
When we talk about quality, it’s not just quality of merchandise; it’s how often the bathrooms are cleaned; it’s the 10-foot-wide parking spaces instead of 8-foot-wide. And we get great grades for quality, even though it’s just a no-frills warehouse. We get high marks for customer service, even though in our case the best service is self-service sometimes. Our returns policy is great; we get compliments all the time. Hopefully we’ve hired the right people, and we’ve been able to hire better employees because we pay well, and if they see growth in our company and we provide opportunities, then so much the better. The message from the very beginning is that we’re about gaining the trust and loyalty of our members, and certainly gaining the trust and loyalty of our employees, and to be the best retailer out there, providing great goods and services.
The other thing is, how do we deal with adversity? And that’s something that our CEO has talked to our managers about at the managers meeting: You deal with it head-on. Years ago, we were written up in the Northeast about a rodent problem at one of our New York City locations. Now, if you sell food, whether you’re a restaurant or a convenience store or a retail supermarket, at some point you’re going to have a rodent issue. It must have been a slow news day, but it was on one of the national programs. They asked Jim, our CEO at the time, and he said, “I’ll meet you at the warehouse and we’ll walk it.”
I remember in the office the next day, asking him, “How did it go?” And he said, “Well, I was standing in the middle of the produce section, taking the interviewer’s questions, and I was responding to one of the questions, and he said, ‘Let’s take that again. You sounded a little defensive.’ ” And this is an investigative reporter. He saw that we weren’t trying to hide anything. We didn’t write him a letter from our lawyer saying, “If you have any questions, send them to us. And no, you can’t go near our warehouse.” So I think how someone deals with adversity, whether it’s an E. coli recall or a problem at a hotel through Costco Travel, the best way we can deal with things is to deal with them straight-on, and if we have made a mistake, we don’t throw a bunch of lawyers at it. We make it right with the customer.
ABERDEEN PROVING GROUND, Md. – Facing both new missions and fiscal constraints, the Army will use the Network Integration Evaluations to respond to emerging requirements, make smarter acquisition decisions and keep pace with technological change, Army senior leaders told industry partners last week.
Attended by approximately 200 industry representatives, with at least 45 percent of participants representing small businesses, the Network Integration Evaluation, or NIE, 14.1 Industry Day served to emphasize the Army’s commitment to the NIE construct, outline improvements to the process and keep the network industrial base informed of the Army’s needs and plans.
Having listened to industry feedback from the first four NIEs, the Army is incorporating a combined Request for Proposals and Sources Sought process to procure promising capability out of the NIE; as well as doing more advance planning of NIEs so companies can better align their research and development resources with the capabilities the Army is seeking.
“The network is driven by commercial technology, and that isn’t going to stop. We need to be smart enough in the Army to leverage that and bring it in,” said Maj. Gen. Harold Greene, the Deputy for Acquisition and Systems Management, Assistant Secretary of the Army for Acquisition, Logistics and Technology, known as ASA(ALT). “We’re getting value in showing the art of the possible and refining our requirements. NIE gives us a tremendous venue to iterate technology and get it right.”
Held twice a year at Fort Bliss, Texas, and White Sands Missile Range, N.M., the NIEs bring together the Army requirements, materiel, testing, training and doctrine communities in order to further integrate and rapidly mature network and non-network capabilities. The capabilities are evaluated in realistic missions by a full Brigade Combat Team of Soldiers who provide detailed feedback and assessments to inform Army decisions on requirements, fielding, doctrine and procurement.
The Army is using the NIE construct to help validate tactical network requirements, integrate complex network and platform systems, ensure system interoperability and most important to gain Soldier feedback to inform the Army on what systems show promise from a user perspective. Beginning with NIE 14.2 in spring 2014, NIEs are evolving to include Joint and Coalition Operations, which facilitates an affordable method of evaluating Joint capabilities in the Coalition environments where the Army expects to operate.
“We recognize that we’re probably not going to fight any future fights alone, so it would behoove us to make sure that at various echelons, we can talk across those different formations,” said Col. Mark Elliott, director of the Army G-3/5/7 LandWarNet-Mission Command Directorate. “We have to continue to mature the NIE, and this is going to be more important as the dollars dry up.”
Due to the swift progress of communications technology, private sector innovation is crucial to Army network modernization and the success of the NIEs. There has been significant interest in the process from businesses of all sizes. In total, more than 416 industry and government candidates applied for NIE consideration; after laboratory and white paper candidate assessments, 140 were evaluated as part of the last four NIEs.
The next NIE, 13.2, focuses on the continued solidification of the network baseline, including the Follow-on Operational Test and Evaluation for Warfighter Information Network-Tactical Increment 2. NIE 14.1, which will take place in October-November 2013, is the first to use a formal Request for Proposals, or RFPs, for industry solutions, with an RFP seeking Vehicle Tactical Routers released, Dec. 20.
Along with continued Sources Sought notices to assess industry solutions to broad, less mature capability gaps, the RFPs will be used for defined capability gaps and provide a formal mechanism for streamlined competitive procurement of non-Program of Record systems that show promise out of the NIE.
By continuing to hold two NIEs each fiscal year, the Army can evaluate a broad range of network and non-network technology solutions, but also use the events to help shape specific requirements and improvements, allowing for more targeted acquisitions.
The Army has also recently combined its systems engineering and integration staff functions overseeing the NIE, which will facilitate better interaction with industry and more advance planning of network standards and needs. The new organization, known as the System of Systems Engineering and Integration Directorate under ASA(ALT), provides coordinated system of systems analysis, engineering, architectural and integration products to facilitate how the Army efficiently shapes, manages, validates and synchronizes the fielding of integrated materiel capabilities.
The U.S. Army Communications-Electronics Command (CECOM) is preparing for an environment of budgetary restraint, and the employees at CECOM’s Tobyhanna Army Depot, PA, have put to use an effective weapon in DOD’s war on waste: the proven operations strategy known as Lean Six Sigma (LSS). Depot employees wield that weapon so well that they have earned their first Shingo Silver Medallion, and sixth Shingo medallion overall, for improved support of a weapon system used to train aircrews to avoid threats.
The Shingo prize recognizes world-class organizations for creating a culture of continuous improvement through employee empowerment and effective leadership. Increased efficiency and decreased cost for the AN/MST-T1 (V) Mini-MUTES (Miniature – Multiple Threat Emitter System) overhaul mission earned the prize. The Mini-MUTES is an Identify Friend or Foe tracking and training simulator that provides realistic threat signals for pilots and aircrews.
“The Mini Mutes Team has worked very hard for several years to improve all aspects of their support for our Air Force customers,” said Robert Katulka, Director, Intelligence, Surveillance, and Reconnaissance. “The Shingo Prize recognition is well-deserved and indicative of the culture of continuous improvement we need to foster and continue to grow. The entire depot team should be very proud of their accomplishments; I know I am.”
Savings achieved from implementing LSS methods in the Mini-MUTES mission was $2.8 million in FY11 and a cost avoidance of $1.53 million since FY05. This, coupled with a 50 percent decrease in repair cycle time, results in warfighters’ receiving critical command, control, communications, computers, intelligence, surveillance, and reconnaissance systems faster at reduced cost.
“We are very pleased with Tobyhanna’s support of the Mini-MUTES system,” said Lt Col Jesse F. Warren, Chief, Combat and Mission Support Branch, Hill Air Force Base, UT. “Tobyhanna’s process improvements translate to greater availability of systems for warfighter training. Providing high-quality threat systems for aircrew training is a team effort, and Tobyhanna’s efforts are critical to the team’s success.”
- ANTHONY RICCHIAZZI is a Public Affairs Specialist at Tobyhanna Army Depot, where he serves as Editor of the depot’s newspaper, The Tobyhanna Reporter. He holds a B.A. in English from the University of Maryland Baltimore County, where he also minored in writing. Ricchiazzi is the recipient of two Commander’s Awards for Civilian Service and two Achievement Medals for Civilian Service, as well as several Keith L. Ware journalism and newspaper awards.
Project Director Computer Hardware, Enterprise Software, and Solutions (CHESS) has awarded an Enterprise License Agreement (ELA) for Oracle licenses and maintenance that consolidates more than 250 existing maintenance contracts across Program Executive Office Enterprise Information Systems (PEO EIS) and U.S. Army Materiel Command (AMC), avoiding at least $10 million in costs and potentially as much as $50 million when taking into account contractual administration and other issues.
The ELA, awarded May 29, affords all PEO EIS programs and AMC organizations the unlimited use of 11 licensed products, quantity buys for an additional eight products, and discounts on others.
The Oracle product mix is based on the most commonly used products across PEO EIS and AMC, including Database Enterprise Edition, Advanced Security, WebLogic Suite, Real Application Clusters, Partitioning Identity and Access Management, Management Suite Plus Database Lifecycle, Management Pack, Diagnostics Pack, Tuning Pack, Spatial Business Intelligence, and the Server Enterprise Edition.
The ELA consolidates existing Oracle maintenance agreements into one agreement with a standardized period of performance of Jan. 1 through Dec. 31 for each year of the performance period.
All licenses will be owned, with a set amount for maintenance on licenses moving forward. The agreement should resolve any current compliance issues for the 11 ELA products. Overall benefits also include providing stable, locked-in prices for accurate budgeting, and a drastic reduction of administrative costs for tracking and monitoring the metrics.
Further, the first Army-managed SharePoint licensing portal tracker is being created to allow ease of issuance and tracking.
- ROBERT GRASSO is Deputy Project Director Computer Hardware, Enterprise Software, and Solutions. Grasso holds a B.S. in business from Monmouth University and an M.B.A. from Florida Institute of Technology. He is Level III certified in contracting and program management.
Submissions for the Association for Enterprise Information (AFEI) 2012 Excellence in Enterprise Information Awards are due by the close of business Sept. 14. The awards are given to government and industry project teams that display excellence, innovation, and best practices in information management and information technology.
The award winners are selected based on the following criteria: innovation; financial impact; operational consequence; and cultural change.
Nominations opened July 16 and will close Sept. 14. Winners will be notified the week of Oct. 15. Nomination forms are available by sending an email request to Betsy Lauer (email@example.com). Please include the name and organization of the person(s) requesting the nomination.
For more information on the award program, go to www.afei.org and click on “About” then “AFEI Awards.”
The Deputy Assistant Secretary of the Army (DASA) for Plans, Programs, and Resources (PPR) serves as the Chief Financial Officer and advisor to the Assistant Secretary of the Army for Acquisition, Logistics, and Technology (ASAALT), including program executive offices (PEOs) and Direct Reporting Units, which include the U.S. Army Acquisition Support Center. Our subordinate organizations include the PPR, Performance Assessment and Root Cause Analysis (PARCA), and Manpower and Force Structure Directorates. DASA PPR’s focus is to effectively and efficiently administer the programming, allocation, and execution of more than $43 billion annually, including more than 650 acquisition programs and $157 billion across the Future Years Defense Plan.
As the co-chairs of both the Equipping and the Sustaining Program Evaluation Groups, DASA PPR manages the resources that enable the development and procurement of weapon systems and equipment for our warfighters. In addition, as Chief Information Officer for the community, DASA PPR oversees the Acquisition Information Technology Domain, which includes leading efforts to establish and maintain the Acquisition Domain Enterprise Architecture.
As the focal point for program analysis of the procurement and research, development, test, and evaluation budgets, DASA PPR collaborates and coordinates with key stakeholders on the research, development, and acquisition (RDA) portions of the Army Modernization Strategy, the Army Plan, the Quadrennial Defense Review, Total Army Analysis, and other forms of strategic planning guidance, such as the Army Strategy. DASA PPR is primarily responsible for developing, presenting, and adjusting the RDA portion of the Program Objective Memorandum and serves as the ASAALT proponent for the weapon systems review process.
During the past year, DASA PPR led the acquisition community by establishing our PARCA Directorate to complement the Office of the Secretary of Defense PARCA created under the Weapon Systems Acquisition Reform Act of 2009. This year, ASAALT PARCA visited each PEO and briefed the PEO and program management office (PMO) staff on “should cost” implementation as part of their annual performance reviews. (See Access AL&T article “Army PARCA Office.”)
DASA PPR planned, coordinated, and executed 68 Weapon Systems Reviews in the sixth cycle of a very successful initiative that began in 2005. This initiative provides a venue for presentation of Acquisition Category I, II, and special interest programs to a cross-Program Evaluation Group. The result was to reduce resourcing synchronization issues in the budget planning process.
This year, the DASA PPR’s goal is to work on Better Buying Power Affordability Initiatives specifically focused on instilling common processes and tracking should-cost goals to PEO and PMO levels. DASA PPR plans to develop and implement a common process for reviewing those goals. We will conduct the seventh cycle of Weapon Systems Reviews with the intent to review nearly 70 programs. DASA PPR expects fiscal challenges to increase as we work to cross-level resources to meet our warfighters’ needs and fund priority programs in a tight budget environment.
- From the DASA PPR.