MOST-READ CURRENT TOPICS Highest number of responses about which subjects are interesting and useful:
2014 Readership Survey Results
We asked, you answered. And what we found in our 2014 Readership Survey is that Army AL&T is doing an admirable job of meeting its goals. Maybe those results aren’t so surprising, considering that a great deal of our content comes from our readers—experts in the issues shaping defense acquisition today and the challenges it will face in the future.
As the graphics on these pages indicate, the magazine earned high marks for its work to inform and connect the Army acquisition community through success stories, lessons learned and innovative approaches to warfighter challenges. Over the past few years, we’ve increased our focus on improving the magazine’s design and accessibility, and that
GOAL
Meet the magazine's stated mission, which includes:
• Instructing members of the Army Acquisition, Logistics & Technology (AL&T) community about AL&T processes, procedures, techniques and management philosophy.
• Disseminating information pertinent to the professional development of workforce members and others engaged in AL&T activities.
GOAL
Acquisition - 211 Science and Technology - 209
work is also paying off: Marks for writing, photo and art quality held steady or increased from the 2012 survey.
In the current climate of long task lists, short days and tight deadlines, we appreciate the time you took to respond to our survey. Your responses inform the topics we cover and highlight the changes we need to make. Please remember that although we conduct a formal survey every two years, we’re always interested in hearing from our readers. So if you have an idea for a story, want to suggest a new feature or would just like to talk about something you’ve read, please don’t hesitate to contact us at
armyalt@gmail.com. After all, it’s your magazine.
78%
AGREE that the magazine provides instruction about AL&T processes, procedures, techniques and management philosophy.
71% View the magazine as HIGHLY CREDIBLE.
Give proper recognition to the Army Acquisition Workforce community by highlighting successful programs, people, lessons learned and the authors of particularly good articles.
74%
Are aware that the magazine is written almost entirely by members of the Army Acquisition Workforce.
GOAL
Present content in the most user-friendly, easy-to-read and easily accessible format possible.
74%
AGREE that the overall quality of the online magazine is oustanding or good.
GOAL
Identify areas of the magazine that could be improved to increase and better serve readership.
96%
Said the magazine improved or maintained the quality of design.
GOAL
Compare results from the 2012 survey to measure improvement or slippage and gauge effectiveness.
Greatest improvement:
Strengthens the connection to the Acquisition Workforce by “serving as a source of continuing education.”
2012 - 9% 2014 - 45%
170 Army AL&T Magazine January–March 2015 19%
Have read a particular article that laid out a challenge and solution that was applicable to their work.
67%
AGREE that the magazine presents information on topics and subjects that are relevant to their profession.
80%
AGREE that the magazine gives proper recognition to the acquisition community by highlighting successful programs, people, lessons learned and the authors of particularly good articles.
74%
AGREE that the overall quality of the magazine’s mobile app is outstanding or good.
91%
Said the magazine improved or maintained the quality of articles.
Most declined: “Highly credible” rating.
2012 - 80% 2014 - 71%
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