profiled include 3M Co., Toyota Motor Corp., IBM, Intuit Inc. and SAP AG, as well as entrepreneurial startups such as MeYou Health; and government and social-sector organizations, including the City of Dublin and Den- mark’s Te Good Kitchen.
DARING GREATLY: HOW THE COURAGE TO BE VULNERABLE TRANSFORMS THE WAY WE LIVE, LOVE, PARENT, AND LEAD by Brené Brown (New York, NY: Gotham Books, 2012, 256 pages)
To be daring is to risk being vulnerable and to open up the possibility of failure, whether the realm is investing, leader- ship, creative processes, human relationships or some other area. In “Daring Greatly,” Brown, a research professor at the University of Houston’s Graduate College of Social Work, challenges what we think we know about vulnerability. (To see her TED Talk on the topic, go to
http://www.ted.com/talks/
brene_brown_on_vulnerability.html.) Based on 12 years of research, this best-selling book argues that vulnerability is not weakness, but the clearest path to courage, engagement and meaningful connection.
THE GOAL: A PROCESS OF ONGOING IMPROVEMENT by Eliyahu M. Goldratt and Jeff Cox; 25th anniversary revised edition (New York, NY: North River Press, 2012, 408 pages)
A business book disguised as a novel, a love story about the manufacturing process and an exhilarating adventure in human potential, “Te Goal” has been changing how America does business for more than 25 years. First published in 1984, again in 1994 and 2004 and revised again for 2012, it began as an underground best-seller. Today the book is a fixture in thousands of companies and hundreds of business schools, and is one of the three books Amazon CEO Jeff Bezos recently required top executives to read.
Tis 25th anniversary edition, revised with the help of freelance writer and journalist Cox, includes the late Goldratt’s personal story, “My Saga.” It also includes case study interviews that David Whitford, editor at large with Fortune Small Business, conducted with Goldratt and with business professionals from General Motors Co., Tomson-Shore Inc., Security Federal Corp. and others who put the principles of “Te Goal” into action.
STRUCTURE AND DYNAMICS OF THE U.S. FEDERAL SERVICES INDUSTRIAL BASE, 2000-2012 (CSIS REPORTS) by Gregory Sanders and Jesse Ellman (Lanham, MD: Center for Strategic & International Studies/Rowman & Littlefield, 2013, 98 pages)
In a time of austerity, the U.S. government’s reliance on the private sector for a variety of services has declined for two consecutive years. Even so, real services contract spending in 2012 remained more than 80 percent above the 2000 level. Te CSIS Defense-Industrial Initiatives Group brings eight years of experience to the task of under- standing this industry in flux. Tis report examines contracting factors such as competition, funding mechanisms and vehicles, while also looking at industrial base factors such as vendor market share by size and top contractors by total services revenue. Te study team then applies this analysis to individual government customers and service areas. Te 2000–2012 iteration of the report also significantly updates the chapter on policy implications, which examines the controversial topics of contract size and multi-award contracts to determine what the data say about their ramifications.
A wealth of suggested reading titles can be found in GEN Odierno’s professional reading list, online at http://www.his-
tory.army.mil/html/books/105/105-1-1/index.html. Is there a book you’d like to recommend for this column? Send us an email at
armyalt@gmail.com. Please include your name and daytime contact information.
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