PICTURE THIS


HOME TO HISTORY DMRC stores imagery from the military services both before and after digitization. Eventually, the images are transferred to NARA. The center has been known to receive truckloads of imag- ery without notice. Even so, DIMOC wants the images because they represent the history of the U.S. armed forces, and while some have little historical significance, others may prove to be an unknown treasure. (DOD photo by Steve McGill)


T3Media “works with the world’s lead- ing video libraries, including Discovery, Paramount Pictures, Sony Pictures Enter- tainment, National Geographic, Te New York Times, and the NCAA,” the website says.


Te contract calls for T3Media to digi- tize DIMOC’s massive troves of analog imagery. Ten T3Media can recoup that investment by marketing the images for public use. Once T3’s public


revenue


exceeds direct costs, the government will receive credit toward additional media services. Te new contract’s period of performance is five years, at a fraction of the government’s original cost estimate.


80 Army AL&T Magazine


DIMOC is leveraging the company’s T3 Library Manager solution to pro- vide online access to more than 2 million unclassified and released DOD assets including video, audio, photo- graphs and documents. As content is digitized, T3Media is adding the DOD archive


to its footage licensing site,


www.t3licensing.com, where customers can find and purchase access to imagery.


“Tis is a true partnership,” Edrington said. “It’s really in our interest that T3 succeeds.” For T3Media, the partnership is unique in two ways, said Frank Cardello, the company’s general manager for platform services. “Tis is the first government


July–September 2014


Working for a government client brings new experiences, such as managing non- released material, and the associated learning curves, Cardello said. “We have worked hard to create a system of checks and balances around pre-inspection and throughput inspection of the content we ingest,” he said. Other new areas for the company are working with legacy media


agency partner for us,” he said. “Second, this is the first time we’ve had a single partner with many different types of assets (such as motion footage, photos, audio, etc.). While we have seen them all before, ingesting all types within a single relationship is new.”


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