ARCHIVIST’S WORK Steve McGill and April Alexander, multimedia managers for DMRC review slides, negatives and prints May 21 while preparing them for transfer to T3Media Inc. for digitization. DIMOC’s novel contract with T3Media allows for the images to be digitized and thus preserved at a fraction of what it would cost under a conventionally structured contract. (DOD photo by Val Gempis)


formats and coordinating with the mul- tiple government facilities involved in the digitization project, which “has empha- sized our need for laser focus regarding consistent communication across teams,” Cardello said. “We’re actively engaged at all levels across both organizations, and this has helped us remain on schedule.”


Generally, analog assets are digitized according to need, Hickey said. Assets that are deteriorating or contain potentially hazardous materials (like the collodion plates) move to the front of the line. Occasionally, she added, a customer will request content, and “we will adjust our digitization efforts to accommodate their requirement. We have yet to see a large volume be requested, so this on-demand process for digitization only changes our priority within a few media items.”


VAST CUSTOMER BASE DIMOC’s


customer base


for


imagery


stretches from government agencies that want to celebrate an anniversary or holiday with, for example, a series of photographs illustrating the history of Veterans Day, to Hollywood, which might want high-quality military foot- age to use in major motion pictures such as “Transformers,” to individual citizens who might want a copy of a photo that has meaning to them. DIMOC also shares the images in its digital holdings with the National Archives. Digital files that DIMOC receives from T3’s digitiza- tion will go forward to NARA for its use and for the preservation of DOD’s his- tory for the American people.


Tere are two kinds of value in the imagery. For the archivist, Hickey said, the value is


historical. For the contractor, T3Media, the value is money. Based on Hollywood trends, the archivist and the contractor can predict, to some extent, what kind of revenue-generating content might soon be in demand and adjust workload priorities accordingly. It is a constant balancing act, and sometimes the government’s priorities and T3Media’s are not the same.


“If there’s a big anniversary coming up, we need to feature that for DOD themes and messages,” said Hickey. “Chances are T3 is going to find value in that, too”—for example, media interest in video of a his- toric invasion. “So that’s a mutual topic, whereas [say] we’re getting a new secretary of defense. Is T3 really going to find value in the light box or the collections we’re going to put together of all the previous secretaries of defense? Probably not.”


ASC.ARMY.MIL


81


CONTRACTING


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