A FORCE IN FLUX THE ADJUTANT GENERAL DIRECTORATE (TAGD) ESSENTIAL READING GUIDE
THE ADJUTANT GENERAL READING LIST
These books expose readers to new concepts to think about processes differently and navigate challenges with a broadened mindset.
Data-Driven HR: How to Use Analytics and Metrics to Drive Performance, by Bernard Marr
Moneyball: The Art of Winning an Unfair Game, by Michael Lewis
Team of Teams: New Rules of Engagement for a Complex World, by Gen. Stanley McChrystal
Range: Why Generalists Triumph in a Specialized World, by David Epstein
Good to Great: Why Some Companies Make the Leap and Others Don't, by Jim Collins
The Idea Factory: Bell Labs and the Great Age of American Innovation, by Jon Gertner
The Practical Guide to HR Analytics: Using Data to Inform, Transform, and Empower HR Decisions, by Bernard Marr
The Best Team Wins: The New Science of High Performance, by Adrian Gostick
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries, by Safi Bahcall
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, by John Doerr
TAGD CUSTOMER SERVICE/ SOCIAL MEDIA LIST
These books are a great start in shaping our thinking in these areas of improving our customer service and shaping interactions with Soldiers, veterans, retirees, and families on social media.
Delivering Happiness: A Path to Profits, Passion, and Purpose, by Tony Hsieh
The Thank You Economy: by Gary Vanerchuck
The Art of Social Media: Power Tips for Power Users, by Guy Kawasaki and Peg Fitzpatrick
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on All Social Networks that Matter, by Dave Kerpen
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, by Will Guidara
Unexpected: Breakthrough Strategies to Supercharge your Business and Earn Loyal Customers for life, by Howard Brodsky with Dustin S. Klein
Building a Story Brand: Clarify Your Message so Customers Will Listen, by Donald Miller
LikeWar: The Weaponization of Social Media, by P.W. Singer and Emerson T. Brooking
Working Backwards: Insights, Stories, and Secrets from Inside Amazon, by Colin Bryar and Bill Carr
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Army AL&T Magazine Winter 2024
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