rmy AL&T Magazine staff conducted an online read- ership survey from Sept. 13 to Nov. 16, 2012, to solicit feedback on how to improve the publication and to identify topics that readers would like to see covered in 2013 and 2014. A total of 552 people responded, or 12 per- cent of the distribution population of 4,500 people. According to statistical standards, a response rate between 10 and 20 percent is sufficient to get an accurate opinion from the population.
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First, I would like to thank the 552 readers who responded to the survey. It took time and effort to do so, and we sincerely appreci- ate the feedback, especially to our appeal for suggestions on how to improve Army AL&T Magazine and ideas for future articles. Second, I want to express my gratitude for the insight, creativity, and fresh perspective that respondents brought to the table.
In 2011, with recommendations from our readers and Edito- rial Staff, Army AL&T Magazine had a major “makeover.” Te changes we made were comprehensive, from redoing the layout and design to make Army AL&T more inviting and easier to read, to improving the clarity of writing, to adding more spe- cialty sections. Tese include Critical Tinking, where leaders from industry, academia, and elsewhere outside DOD comment on their successes and how the military can learn from them; and Spotlight, featuring profiles of individuals in the field who have achieved greater capability for themselves and their organizations.
All these changes were in hopes of making Army AL&T Magazine a world-class publication. And with 74 percent of respondents rating the quality of the magazine “good” or “excellent,” we are encouraged that our efforts are working. At the same time, we did not overlook the fact that 16 percent rated the quality “fair,” and that only 13 percent said the magazine helped them in their jobs. Nor did we fail to recognize that even the most congratulatory respondents made recommendations for how to improve the publication.
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STATISTICAL HIGHLIGHTS 72 percent of respondents said the layout is inviting and easy to read; 17 percent said it is fairly easy to read.
75 percent said the writing is easy to understand, while 17 per- cent said it is fairly easy to understand.
60 percent said the magazine presents information on topics and subjects that are important to them, while 16 percent said they “agree somewhat” with that statement.
73 percent feel the quality of the writing is good to excellent, while 18 percent said it is fair.
70 percent said that the overall appearance and design of the magazine is good or excellent, and 18 percent said it is fair.
Survey participants obtain their acquisition information from the following three main sources, in declining order of impor- tance: Defense Acquisition University, newspapers, and Army AL&T Magazine.
When asked how Army AL&T Magazine helps them strengthen their connection to the Army Acquisition Corps, 61 percent said that the magazine keeps them up to date on what other acquisition professionals are doing, and 11 percent said that it provides them with useful information.
To keep Army AL&T Magazine informative, relevant, and com- pelling, we are committed to satisfying as many reader concerns and recommendations as possible. Given the scope of the pub- lication’s mandate, the direction we receive from our Editorial Advisory Board, and the wide variety of professionals who read Army AL&T Magazine, we realize that we will never meet all requirements in a single issue.
Over the course of any one year, however, we set out to cover major topics of interest to our readers. Some of the more frequently recommended article topics include policy announce- ments, changes, and implementation; trends and innovations in
Army AL&T Magazine
January–March 2013
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