Q. create, use, and accept new technology in different ways?
A. Absolutely. I think there are very different trajectories [of] technology development, function, and use. And some of those things are absolutely about culture. Some of them are about more complicated interplay of regula- tion, history, existing infrastructure, and culture. But you see it really strongly in an incredible uptake of robotics in Japan, for instance, in industry, in people’s homes, in elderly care, [whereas] there are places where robots have been really strongly rejected in the United States. I think there are some religious and cul- tural forces at play there about what robots represent.
Q. So how do you see the United States in that light when you look at technology?
A. been very instructive. Some of the biggest centers of innovation haven’t actually been in the U.S., but Silicon Valley is still a really important hub. When the global revolution happened … comput- ers kind of moved into the mobile space. The biggest phases of this weren’t in the United States. It was clearly places like Scandinavia, Japan, Korea, and to a dif- ferent extent, India, that made all the
kind of mobile payment stuff; whether it’s using a mobile phone as payment, market is happening outside of the U.S. before it happens here.
I mean, India went from having about 11 million mobile phones in 2001, and now they have 850 million. It’s the fastest- growing mobile phone [market] in history right now. There are now more mobile phones on the planet than there are peo- ple. But the U.S. is a really slow adapter to mobile technology by comparison to the rest of the world.
Q. Do you see a pattern emerging when a relatively new technology is accepted into a culture and begins to spread to a mass audience?
A. I think the technologies are different, rather than dependent on what they did well. I mean it’s quite clear that social networking services have been very popu- lar globally, but the different services are popular in different places.
So China has RenRen and Qzone. In India and Brazil, it’s a site called Orkut. Facebook has been popular globally, and people do very different things with it. Orkut … is very much music-oriented; it’s more like Myspace in some ways. Facebook is usually popular in Indonesia,
but they are not using it to exchange pho- tos and their kids and their dinners.
Basic technology will bring a very differ- ent kind of impact. Things have turned up in different places. I don’t think there has always been a clean line. It’s quite clear encounter the Internet, for many people it’s going to be on a phone. And it may be through a payment structure as opposed
Q. Are there any key things economically, culturally, or politically that sort of facili- tate the way a culture accepts these things? Or is it culture-dependent?
A. No, I think it’s just about culture. I think it’s about government. And gov- ernment is a part of culture. There has - ticular, to really strongly link technology development and use to citizenship. The future in Korea is tied up with it being a broadband, fast Internet nation. They call it the “U” society, the ubiquitous society. And the government certainly underwrote the rollout of the fastest broadband net- work in the world and chose … to make it a two-way network, so that it was as fast to upload and download, which meant there were really interesting consequences when broadband took off in Korea. It was content creation as well as consumption.
I USUALLY START BY ASKING WHAT IS IT THAT PEOPLE CARE ABOUT … WHAT ARE
THEY THEIR KIDS, PASSIONATE THEIR ABOUT, WHAT
FRUSTRATES THEM, WHAT DO THEY WANT FOR THEMSELVES,
AND I TRY TO MAKE THAT A STARTING POINT
TO DEVELOPING
ASC.ARMY.MIL
COMMUNITIES, TECHNOLOGY.
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CRITICAL THINKING
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