science to create a marketable product. Fifteen TATRC small business partners that demonstrated technologies with strong commercial potential were selected in 2011 for market overview analyses by FirstLink, a DOD technology transfer partner. The information has helped the inventors identify their competitors and hurdles to market. Approximately half of the projects were Small Business Inno- vation Research (SBIR) Phase II, Phase II Enhancement, and Commercial Pilot Program award recipients.
Leveraging a memorandum of agreement worked out a collaboration in which provide
commercialization consulting
services to select TATRC partners as part of the school’s curriculum.
of Business Administration program pre- sented commercialization plans for eight TATRC projects in 2011. The students gained vital experience in applying busi- ness theory, while the researchers gained free intellectual property research and in- depth marketing analyses that otherwise could have cost them thousands of dol- lars. Students in this year’s Discovery to group of TATRC-funded investigators.
For online commercialization assessment tools, TATRC explored several programs and introduced several of its partners to EquityNet, a proven, metric-based program for determining commercial via- bility. EquityNet offers patented business planning and funding software along with expert business support and research services. Ten companies are now partici- pating in the program, which includes a business plan analysis,
assistance in
competitive analysis, and an intellectual property survey. Certain companies have developed their business plans and are now accessing private equity investors listed with EquityNet.
In light of competing technology concepts and proposed solutions for funding cer- tain R&D projects, TATRC is trying to develop a systematic method with appro- priate metrics to support the early-stage, quantitative evaluation of the relative merit of proposed concepts and feature sets for given technology areas. The framework - nology area, video laryngoscopy, with the goal of creating a tool that TATRC can apply to other areas in its portfolio.
EDUCATING RESEARCHERS The best way to help translate research into a commercial product is to consider the market potential from the outset. A key challenge has been to train small busi- nesses to take this perspective. TATRC has developed several educational pro- grams to encourage investigators as well as reviewers to incorporate business analyses throughout their project timetables.
TATRC has partnered with the Larta - les that has assisted several federal agencies with commercialization efforts. Larta helped design a pilot program to assess TATRC projects and to help a subset of companies advance their commercializa- tion strategies.
The program takes a two-step approach. In Phase I in 2011, 25 candidate compa- nies were selected to receive a Landscape commercialization readiness level (CRL) score, which TATRC uses as an objective metric to convey the commercial matu- rity of a particular project and company management team.
NETWORKED TO FUNDING As a result of TATRC-sponsored networking through the National Association of Seed and Venture Funds, Sonivate Medical Inc. obtained the funding needed to pursue U.S. Food and Drug Administration approval for its SonicEye finger-mounted ultrasound technology. (Photo courtesy of Sonivate Medical Inc.)
A BOOST FOR X-RAY TECHNOLOGY GE Healthcare’s FlashPad is a next-generation wireless detector used in connection with X-ray and funded by TATRC. (Photo courtesy of General Electric Co.)
In Phase II, 10 companies from the pool of candidates with high CRL scores were chosen to participate in a Commercializa- tion Assistance Program. These TATRC projects were matched with external industry experts, who evaluated the proj- ects’ commercialization potential, served as mentors, and developed strategies for
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