Army AL&T: How did your own mili- tary experience prepare you to work at Starbucks in the various segments you’ve worked in?
Tice: My many experiences in the
Marine Corps have uniquely positioned me to handle a wide range of oppor- tunities at Starbucks. I believe the intangible aspects of creative problem- solving, influencing without authority or navigating an ambiguous environment have been critical to my development as a leader. Te people skills I acquired dur- ing my service have been a tremendous asset to my post-service career, which has included manufacturing recruiter, partner (human) resource manager and recruiting manager.
Army AL&T: Are there any similari- ties between military recruitment and recruiting for Starbucks?
Tice: When it comes to military service, only a select few aspire to give of them- selves unselfishly in order to serve our great nation. Yet I find that our partners without military experience have a very similar desire to give of
themselves to
serve the communities where our stores are located. Our CEO, Howard Schultz, often states how proud he is of our part- ners for their willingness to go above and beyond, and I feel like Starbucks is
another extended family. No mat-
ter where I travel, be it Germany, San Antonio, San Diego or right here in my hometown of Seattle, when I visit a Star- bucks store I am amazed at the value our partners bring to the community and how inspiring they are on a daily basis!
[Schultz] is known for having open forums, and he’ll tell a story or bring someone in. When we made the announcement [of the Military Hiring Initiative], we had a cou- ple of partners who had previous military
experience, who transitioned out of the military and had just
started working
with us. One of them was in the Austin, Texas, area or in the southern Texas area, and his name was Ty. He had just got- ten out of the Marine Corps. He’d been a sniper, he was a single dad and he was going back to his home. And we flew him up and Howard met him, shook his hand. We introduced him in the open forum during [the shareholders’ meeting at the announcement of the initiative], and Ty was a person that epitomized the value of our partner—who he was, what he’s done and what he was doing for himself, going above and beyond being a single dad and going back to school, working and being a part of a greater community and what that all represented. I think that’s a per- fect example on a daily basis of how much Howard cares about his partners—that he would go to Texas and find somebody that was really relevant and honor them in that fashion.
When I recruited for the Marine Corps, we always recognized that becoming a United States Marine was an admi- rable goal and an opportunity that was rewarding for those who served. While certainly not the same,
the chance to
become a partner with Starbucks is also a great opportunity and can be incred- ibly rewarding. Starbucks’ core values and mission statement are key indica- tors of this similarity. At both places, being committed and passionate is an important quality, and having had the opportunity to work with both institu- tions, I can identify those qualities in my recruiting.
Army AL&T: Starbucks has bucked
the trend of the last couple of decades— instead of building an online business, the company has built brick-and-mortar shops seemingly everywhere. Your website calls Starbucks “a place for conversation
and a sense of community.” How does the company view its partners’ role in that?
Tice: While Starbucks has been incred- ibly innovative in the digital space, as a leading mobile payment company with a strong digital identity, we continue to build our physical presence. As I’ve mentioned, we won’t be successful with- out the right partners. We put a lot of thought and resource into the designs of our locations, taking the local com- munity into the account so that we can provide a place that is relevant to each market. Once in our stores, that’s when our partners begin to establish and nur- ture relationships with our customers, providing great service and high-quality food and beverages. It is a combination of both design and community that creates comfort, and our partners are the corner- stone of the store community.
[In addition], the fact that you can down- load an app, put it on your phone and walk up to a cashier and pay with that app has been one of the key things that people love about coming in the stores. So you can scan that in and tip your barista as well. So that’s pretty key to the digital world, as it’s some of the first of its kind.
Army AL&T: What does the future hold? What are the biggest issues you’ll face? What excites you most?
Tice: From a recruiting perspective, mak- ing it clear that Starbucks is a place where partners can learn skills that will work for them well beyond their Starbucks career is a priority.
I am motivated by the opportunities for our military service members, veterans and spouses to become a part of such a company that views the social and cor- porate responsibilities through a lens of humanity.
ASC.ARMY.MIL 87
CRITICAL THINKING
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161
