THE LONG AND SHORT OF IT


Te vast majority of our respondents, however, took the bien- nial survey seriously and in the spirit in which it was meant: It’s part of our continuing mission to improve the magazine, and we take seriously every comment we get. Even if, like those above, they appear to be frivolous, they tell us something about our readers—or those who have access to the magazine and are not yet readers.


ANONYMITY’S COSTS AND BENEFITS Our surveys are always anonymous. Te only identifying infor- mation we get is what respondents choose to provide. We operate the survey this way because we believe that Army AL&T’s audi- ence deserves the chance to speak openly and be brutally honest about what it likes and doesn’t like. Seldom are respondents bru- tal. But sometimes respondents are so thoughtful that we wish we could reach out and say, “Tell me more.”


Tat is the drawback of an anonymous survey: When someone makes what we think is a great suggestion, we have no idea who they are. For example, in this year’s survey we had a request for articles on facilities engineering. We’d love to do that. When we


think about the installations the Army has all over the world, from hospitals to dining facilities to landing strips, we want to hear about those—how they’re created, what the pitfalls are, where and how fascinating solutions to seemingly intractable problems have emerged. If the respondent who provided that observation happened to be knowledgeable about the topic, we’d most certainly reach out to talk about writing an article. Unfortunately, we can’t do that. But the respondent is welcome to get in touch.


Another respondent wondered why we don’t have letters to the editor. Te answer, actually, is that we do receive them. Tis is, however, another angle on anonymity.


Our audience tends to be cautious or risk-averse. So it will sur- prise no one that even though the letters we receive have been thoughtful, articulate and incisive about articles that the writer sees as a poor representation of how the Army does or does not do something, the letter writer in every recent case has requested anonymity, for fear of an adverse effect on his or her job pros- pects or perhaps fear of retribution. Whether that fear is justified


Survey Results


Goal: Assess Army AL&T maga- zine’s level of success in meet - ing its stated mission, which includes:


• Providing members of the Army acquisition, logistics and technology (AL&T) community timely and actionable news, best practices and commen- tary about AL&T processes, procedures, techniques and management philosophy.


• Disseminating information pertinent


to the professional


development of workforce members and others engaged in AL&T activities.


73%


AGREE that Army AL&T maga- zine provides timely and action- able news, best practices and commentary to the Army AL&T community, instructing and in- forming about AL&T processes, procedures, techniques and management philosophy.


80%


View the magazine as HIGHLY CREDIBLE.


Top useful and interesting cat - egories by highest percentage of respondents.


65% Acquisition 64% Science and technology 59% Human interest stories 59% Then and Now 55% Critical Thinking


Useful 12 Interesting


59% Contracting 58% Acquisition 40% Logistics 37% Technically Speaking 37% Then and Now


Army AL&T Magazine


January-March 2017


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176