WORKFORCE
valuable information, the “Stop the Bleed” campaign so far has processed licensing requests from Italy, Canada, the United Kingdom and Belgium.
“When we go out to schools and teach these bleeding control courses, we don’t even have to ask kids to put down their phones,” said Dena Abston, executive director of the Georgia Trauma Commis- sion in Rossville, Georgia. “Tat’s how engaged they are—that’s how much they want to learn these skills.”
GEORGIA STOPS THE BLEED
Georgia state legislators attend “Stop the Bleed” training in October 2017. The Georgia General Assembly is a big supporter of the campaign, allocating hundreds of thousands of dollars to install a dozen bleeding control kits in each of 2,300-plus schools across the state. Efforts are also underway to teach bleeding control techniques to at least 10 administrators in each school. (Photo courtesy of the Georgia Trauma Commission)
Georgia state lawmakers are equally enam- ored, pouring hundreds of thousands of dollars in grant money into a new effort that would install one dozen bleeding control kits inside each of the state’s more than 2,300 schools—more than 27,000 kits in all. In addition, efforts are under- way to train at least 10 administrators in each of those schools in bleeding control techniques.
the two worlds has never been more clear. Te campaign, which operates as an unfunded mandate and thus with- out any spending authority, has grown dramatically via a grassroots market- ing effort grounded primarily in simple, word-of-mouth outreach. For extra heft, CCCRP has begun working with a vari- ety of stakeholders to develop a codified set of bleeding control training techniques and education guidelines.
Te goal: Combine resources across the federal and private sectors to bring the campaign to the general public, where individuals can learn lifesaving skills from registered trainers across the country.
“Saving a life is something everybody can do,” said Davis. “We just have to find a way to teach that, to translate those basics of military medicine to a larger audience.”
Tat larger audience has certainly materi- alized—and quickly—as the analog-style outreach effort has led to successful licensing of the “Stop the Bleed” logo to more than 300 corporations, universi- ties, government agencies and nonprofit entities worldwide as of early 2019. Te licensing process, which is free to those using the logo for educational purposes, gives CCCRP, as the copyright owner, oversight as to who exactly is promoting the campaign and how that promotion is taking place.
Notable U.S. licensees include Te Walt Disney Co., the American Red Cross and the Boy Scouts of America, along with hundreds of police and fire depart- ments across the country, all of whom pledge to promote the proper tenets and techniques of the campaign. As a testa- ment to the desire for such simple yet
Said Abston of the campaign’s popularity, “I’ve never seen anything like it.”
THE IMPACT OF LIFESAVING ACTION But when it comes to saving a life, to phys- ically inserting oneself into a mass trauma scene and becoming an active bystander, there are still barriers to overcome, that “gore factor” being chief among them.
“Hollywood movies always show blood squirting everywhere,” said Gregory Tony, newly installed sheriff of Broward County, Florida, and owner of the active shooter response training company Blue Spear Solutions LLC. “But the reality can be much less dramatic from a visual standpoint.”
Said Tony, “I can recall arriving at a shoot- ing scene one time where the victim—a female shot in the upper neck and
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