‘STOP THE BLEED’: THE SIMPLE ART OF SAVING LIVES
back—was lucid and providing detailed information about the shootings.”
It’s that kind of firsthand experience that has driven Tony, an early “Stop the Bleed” licensee and adopter, to push the campaign into his immediate community and beyond. By speaking directly and specifically to key local stakeholders as part of a coordinated action plan, he said, he’s been able to allay those fears, break down the barriers and convey the importance of immediate action and its overall impact.
“Most people have a fear of working with or touching blood, but we figured out how to get more supporters and participants,” said Tony. “Our greatest success comes when we talk with people like school officials, local legislators, church pastors and business owners about the severity of excessive bleeding, and paint a full picture of the community impact of learning bleeding control techniques.”
To that end, Tony has teamed with those same types of entities in Florida and North Carolina to teach bleeding control fundamen- tals to both children and adults, including work with the students and families at Marjory Stoneman Douglas High School in Park- land, Florida, the site of a horrific school shooting in February 2018 that left 17 people dead and another 17 people injured.
“Unfortunately our first responders are now the everyday civil- ians,” said Max Schachter, whose 14-year-old son, Alex, was one of the victims in that shooting. “We know this is going to happen again, and so we need to solicit all Americans to learn how to ‘Stop the Bleed.’ ”
Lori Alhadeff, whose 14-year-old daughter, Alyssa, also died in the Parkland shooting, talks about the campaign in the same manner; to her, it’s a clear imperative. “Bleeding control train- ing and equipment should now be mandatory for every school, teacher [and] student,” she said.
As a result of Tony’s work in the wake of the Parkland shooting, Florida state senators are drafting legislation mandating imple- mentation of the “Stop the Bleed” campaign in every school in the state, a clear nod to the importance of young children and teens in this equation.
“Youth is the key ingredient to success here,” said Tony. “Kids have the greatest opportunity for impact, for immediate response and for the long-term continuity of this national campaign.”
SIMPLE STEPS
The “Stop the Bleed” campaign launched in 2015 with this instructional graphic, among others. (SOURCE: U.S. Department of Homeland Security)
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Army AL&T Magazine
Spring 2019
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