you’re selling. If you’re an engineer, we know how much computer code you’re generating. Harder to measure are, what’s the quality of the work you’re doing and how you’re doing it. We don’t want peo- ple who do the job superbly well but are awful people to be around.
So the metrics vary by job, but we do two things to make sure that all this is working and people are successful. One is, when we do performance assessments, we do that by committee as well. A manager will sit down with other managers of Googlers in similar jobs and compare notes about all their people together. So you try to get a good sense of who’s really performing well, who’s not performing, and who are the stars we should learn from, in these big calibration meetings. Te second thing we have is, we survey Googlers to find out how things are going and what the out- comes are. We do an annual survey called
“Googlegeist.” We once or twice a year do a survey that gets to what the quality of our managers is, and a lot of other things like this to just make sure that everything we’re doing is working.
Q. Te expression “If you give people freedom, they will amaze you” could be very useful for the military environment. How do you think that vision might translate to the highly regulated environ- ment of the U.S. military?
A. With the caveat that I’ve never served and I have no idea what I’m talking about, I once gave a talk to a bunch of heads of HR; I talked about what Google does and our culture. And one of them, a guy from an insurance company, raised his hand and said, “What are you talking about? We can’t do this. We’re structured; we’ve got these formulas; we’ve got actuaries, we’ve got accountants. First of all, we can’t do anything you’re doing, and second, we can’t afford to do anything
IT’S THE PASSION, NOT THE PERKS The perks of working at Google, as fun as they are, don’t make the company what it is today. Three components of Google’s culture—mission, transparency and voice—create an environment that en- courages Googlers to come up with interesting and different ideas.
that you’re doing.” And before I could answer, another guy stood up, a head of HR for a consumer product company, and he said, “What are you talking about? Freedom is free. It doesn’t cost anything to give people freedom and let them express themselves.”
And so, if I think about those kinds of environments, which I’m more familiar with, starting from a place where it’s very structured and very regulated, you only need to do very small things for people to experience it as tremendous freedom. So I told the insurance guy, “Look: You have a suggestion box,” and he said, “No, nobody does that anymore. We just run our company, and we have metrics.”
How about a suggestion box? Ask people what they want to do, or set up an email list and have people send you ideas. And once you do that, tell people, “We’re going to set aside $1,000 every quarter, and whatever the best idea is, we’re going to fund it with $1,000. By the way, we’re going to let employees choose what the best idea is. And then they’re going to go
ahead and do it.” And it kind of blew his mind. But something that, in the Google context, we take for granted, in a more structured context … [is] pretty powerful and transformative.
Te myth about Google is that it’s this managed chaos, with bean bags and lava lamps and that kind of stuff going on. Te reality is, we run an incredibly tight operation. If you think about our data centers, basically the way Google search works [is] when you type something into Google, it doesn’t go out and look in real time across the whole Internet; we’ve backed up the Internet. We make a copy, multiple copies all over the world, of the Internet and index it, and that’s the result you’re getting. And the operational dis- cipline—the rigor and the control to be able to do that, and deliver it in the way we do—is tremendous. So in many ways, it’s incredibly structured and regimented. We still find ways to give people a chance to express themselves and have some voice in how things happen.
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CRITICAL THINKING
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